Sabio Holdings, the Los Angeles-based advertising technology company, revealed that its owned and operated network, Creator Television® (Creator TV), has entered into a new content partnership with MADCOOL Media, a New York studio known for blending traditional and digital media. The collaboration is set to bring forth original programming that highlights diverse, innovative creators and delivers culture-shaping stories to television audiences worldwide.
Under the agreement, MADCOOL Media will produce a slate of original shows for Creator TV across multiple genres, prioritizing comedy, unscripted projects, and entertainment. Both companies share a mission of spotlighting multi-talented, diverse creators whose work reflects authentic cultural narratives. By joining forces, they aim to amplify underrepresented voices and provide a creative space where bold stories can flourish and better connect with modern audiences.
Marketing Technology Insights: Zeta Announces GEO Solution To Help Brands Lead in the Post-Search Era
Charlie Ibarra, Co-Founder and Head of Content for Creator Television, emphasized that the partnership represents a significant step forward. “We’re excited to partner with MADCOOL Media, who shares the same passion for elevating diverse creator voices,” Ibarra said. “Through this studio partnership, we can enhance our capacity to equip creators with the production support and creative tools needed to bring their stories to life, while delivering fresh, culturally relevant content that generates significant value for advertisers.”
The collaboration also highlights a larger goal: increasing representation on television by making sure diverse perspectives are part of mainstream programming. New series developed through this alliance will premiere on Creator Television and be available on major streaming platforms such as Xumo Play, Amazon Fire TV Channels, Sling Freestream, Plex, and LiveTVx. Together, these outlets create access to a global audience surpassing 65 million viewers, giving creators a meaningful stage to share their work.
Marketing Technology Insights: OpenX First To Offer Automated Discounts From Curation and Data Partners
Jennifer Turner, Founder and CEO of MADCOOL Media, noted that both companies are aligned in their vision of reshaping contemporary media. “Creator Television is leading the way in this next phase of media, providing a platform for diverse storytelling,” Turner explained. “We are excited to have a like-minded partner in building a new media ecosystem that truly supports and is committed to developing, producing, and distributing diverse content that is in the cultural zeitgeist.Creator Television is the ideal, innovative distribution partner for MADCOOL’s character-driven content, perfectly aligned with audience desires and advertiser goals.
With this partnership, Creator TV and MADCOOL Media are positioning themselves at the center of the evolving streaming landscape, ensuring that diverse stories not only reach vast audiences but also reshape the cultural conversation in television content.
Marketing Technology Insights: Matter Opens New Boston Office Designed for Collaboration and Creativity
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
