Cvent has introduced a new integration designed to help marketers better connect event data with digital advertising strategies through LinkedIn. The company announced the launch of Cvent Audience Connector for LinkedIn, a tool that links Cvent’s attendee and invitee data directly with LinkedIn Campaign Manager via LinkedIn’s Audience API. The solution removes the need for marketers to rely on manual data transfers, spreadsheets, or third party connectors, offering instead a more automated and precise way to activate and measure audiences. By tightening the connection between event engagement and digital outreach, Cvent aims to accelerate registration, strengthen targeting capabilities, and improve overall event marketing return on investment.
The integration represents the latest advancement in Cvent’s investment in event marketing intelligence. For years, event data has been one of the richest but most underused assets available to marketing teams, often trapped within isolated systems. By enabling direct synchronization of Cvent data into LinkedIn, marketers can now act on real-time audience signals, retarget past participants, and reach people who resemble high value attendees. The goal is to help organizations build more relevant campaigns that convert more efficiently while reducing the risk of budget waste.
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With the new Audience Connector, marketers can activate three key advantages. Audience updates can be automated so lists refresh continuously without requiring manual uploads. Campaign relevance improves by allowing teams to reach past attendees or cultivate lookalike audiences within LinkedIn’s targeting ecosystem. Performance optimization becomes easier as refreshed audiences help reduce irrelevant impressions, while synchronized data enables teams to connect ad engagement directly to registrations and event outcomes. These capabilities bring event intelligence into a channel where professional targeting is already a core strength, enhancing marketers’ ability to reach decision makers more effectively.
Kate Hammitt, Vice President of Marketing at Cvent, emphasized the importance of breaking down long standing data barriers. “Marketers today are managing more channels, data, and pressure to prove results than ever before and event data is among the most valuable signals marketers have, but too often, it sits in silos,” she said. She noted that the Audience Connector is designed to close the gap between event engagement and digital advertising insights. By doing so, Cvent aims to give teams the ability to target with greater precision, measure more accurately, and generate stronger business impact through better connected workflows.
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The introduction of the LinkedIn integration positions Cvent to further support organizations seeking a more unified approach to event marketing. As events continue to play a central role in demand generation and relationship building, the ability to activate event intelligence within major advertising platforms is becoming a critical advantage. Cvent’s latest update helps ensure that event data becomes both actionable and measurable across one of the most influential professional networks.
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