Datonics Becomes First CarbonNeutral Certified Audience Data Firm

Audience data company Datonics has achieved its certification as a CarbonNeutral® enterprise, becoming the first data provider in the advertising industry to reach this important climate action milestone. Datonics conducted its baseline year (2023) Greenhouse Gas (GHG) Inventory Report, following the ISO 14064-1 standard and the GHG Protocol, setting the foundation for its corporate climate action journey.

Marketing Technology Insights: Veeva CRM Pulse Enhances HCP Segmentation and Targeting

The Datonics 2023 GHG Inventory Report was conducted by climate consultancy, Alpine Project, and independently verified by Cameron-Cole, an emissions verifier accredited under ISO 14065 by the American National Institute of Standards (ANSI). Third party verification of any publicly available GHG report is essential to ensure the accuracy and authenticity of the reporting company’s data.

To achieve the certification, Datonics followed the CarbonNeutral ® Protocol, part of which requires the company to invest in verified carbon removal, avoidance and reduction projects.

Datonics invested in projects with Climate Impact Partners that include:

• Kulera REDD +Forest Conversation project in Malawi (Project ID VCS1168)
• Five States Solar Power Project in India (Project ID VCS1851)
• Ecofiltro Clean Water & Cooking project in Guatemala (Project ID GS1321)
• Mississippi Valley Reforestation in the United States (Project ID ACR114)

Marketing Technology Insights: Cedar and Twilio Partner to Enhance AI-Powered Patient Billing

To further its commitment to sustainability, Datonics has also joined The Climate Registry, a global non-profit organization that provides public and private companies with a publicly accessible registry of GHG data. Datonics is also a supporter of the US chapter of Ad Net Zero, an organization devoted to helping companies reduce the carbon emissions from advertising operations.

“Datonics is setting a great example of sustainability leadership with its certification and making significant contributions to our broader efforts to decarbonize the advertising, media and data ecosystem,” said John Osborn, Director, Ad Net Zero.

“We’re proud to be among a small group of companies and the first audience data provider to achieve an official certification for carbon neutrality,” said Michael Benedek, CEO, Datonics. “We are committed to sustainability for the betterment of our global climate and in the spirit of giving back, which is a key core value of our company. We look forward to continuing our efforts by maintaining our carbon neutral status and focusing on sustainability efforts in our industry and beyond.”

Marketing Technology Insights: Akeneo Integrates Customer Voice Into AI-Powered Product Records

Source – PRWeb

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com