As global ecommerce accelerates and brand interactions increasingly move online, protecting digital identity and intellectual property has become a critical priority for modern consumer brands. Digital Brands Group, Inc. has announced continued progress in building a comprehensive suite of AI powered tools designed to protect, support, and grow brands operating across global digital marketplaces, reinforcing its strategy to evolve beyond traditional brand ownership.
Digital Brands Group said it is assembling a technology driven ecosystem focused on addressing widespread challenges such as brand misuse, counterfeiting, data integrity, and digital trust. These issues have grown in scale alongside ecommerce and social commerce, with the global counterfeit economy now estimated to exceed 1.7 trillion US dollars annually. Counterfeiting not only diverts legitimate revenue but also erodes consumer trust and long term brand equity, creating operational and reputational risk for companies worldwide.
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To address these challenges, Digital Brands Group is integrating specialized AI driven technologies into its platform, beginning with intellectual property and brand protection solutions. Among the first technology providers onboarded is SECUR3D Inc., which delivers AI powered monitoring and enforcement capabilities across ecommerce and social platforms. The integration marks an early step in building a broader technology stack that can be deployed both internally and with select external brand partners.
SECUR3D’s flagship platform, AssetSafe™, uses advanced artificial intelligence to identify and address unauthorized use of brand assets. This includes detecting counterfeit products, copied designs, and trademark misuse across digital marketplaces and social media channels. SECUR3D’s technology has already been used to support high profile entertainment and consumer properties, with experience protecting intellectual property associated with globally recognized franchises such as Godzilla, Star Trek, Jurassic World, and Back to the Future.
“Digital brands today face a rapidly evolving threat landscape as commerce, content, and IP move online,” said Hil Davis, Chief Executive Officer of Digital Brands Group. “Our goal is to build a scalable suite of tools that helps brands protect their identity, maintain consumer trust, and operate more securely in digital environments. SECUR3D represents one of the first foundational technologies in that strategy, and we expect to continue onboarding additional tools that expand the capabilities of this platform over time.”
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Digital Brands Group plans to continue expanding its AI driven and data centric technology offerings, creating an integrated solution that supports brand protection, compliance, and growth at scale. By embedding these capabilities directly into its operating model, the company aims to provide brands with proactive defenses rather than reactive enforcement, helping them navigate increasingly complex digital ecosystems.
For marketers and ecommerce leaders, the move reflects a broader shift within the MarTech landscape toward technology enabled brand stewardship. As brand value becomes more closely tied to digital trust and authenticity, platforms that combine AI, data, and enforcement are emerging as essential infrastructure.
By advancing its suite of AI powered tools, Digital Brands Group is positioning itself not only as a brand operator, but as a technology platform built to support the next generation of global digital commerce.
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