In a move that signals growing demand for experience led ecommerce, Domaine Worldwide has announced its acquisition of Pattern, a highly awarded digital design agency known for shaping premium commerce experiences. The deal brings together Pattern design expertise with Domaine engineering and delivery capabilities, creating a unified offering focused on experience first digital commerce at global scale.
Domaine Worldwide, recognized as a leading Shopify design and development practice, said the acquisition strengthens its ability to help brands navigate critical moments in their digital evolution. The Domaine acquires Pattern announcement reflects a broader shift in the commerce ecosystem, where differentiation increasingly depends on how brands design and deliver customer experiences across channels rather than on technology alone.
Pattern has built its reputation by partnering with brands during pivotal transitions such as brand refreshes, digital redesigns, and large scale commerce platform migrations. Its work has been widely recognized across the industry, earning more than 200 awards from organizations including The Webby Awards, W3, Glossy, and ADWEEK. Pattern has collaborated with a range of consumer brands including Marine Layer, Framebridge, Bobbie, Image Skincare, and Rothy’s, the latter through a joint engagement with Domaine.
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“As digital transformation continues to accelerate, experience design has become a defining competitive advantage for commerce brands,” said Marko Bon, President of Domaine. “Bringing Pattern into the Domaine portfolio expands our ability to help clients reimagine their brands and deliver truly differentiated experiences across every channel.”
The combined organization is positioned to serve brands at various stages of growth. Pattern has worked with venture backed startups building digital first identities, fast growing brands investing in the evolution of their ecommerce presence, and large enterprises that require scalable design systems to support complex operations and AI enabled efficiencies. Domaine complements that expertise with deep engineering, Shopify implementation, and global delivery at scale.
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For Pattern leadership, the decision to join Domaine followed a period of rapid growth and increasing client complexity. “As Pattern experienced record breaking growth over the past several years, it became clear that finding the right partner to scale with was critical to our long term strategy,” said Isaac Newton, Co Founder of Pattern. “Joining Domaine accelerates our ability to guide clients through full scale digital transformations. Just as important in finding our new home has been the cultural alignment and team synergies we’ve created between our organizations, which has truly made this a natural fit.”
Michael Janiak, Co Founder of Pattern, emphasized the shared vision behind the move. “From the start, we believed that differentiated customer experiences would define the future of ecommerce,” he said. “As we partnered with larger, more complex brands, it became clear that realizing our next chapter required a partner with shared values around craft, ambition, and scale. Joining Domaine allows us to bring experience led, technology driven commerce to more brands globally.”
As brands face rising competition and higher customer expectations, the Domaine acquires Pattern deal underscores how design, technology, and execution are converging. By uniting strategy, creativity, and engineering, the combined company aims to help commerce leaders deliver more meaningful digital experiences that translate directly into long term growth and brand value.
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