Dr. Martens Selects Amperity to Transform Customer Data Strategy

Iconic footwear brand chooses AI-powered customer data cloud to drive global growth through personalization

Amperity, an AI-powered customer data cloud, announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. This strategic move enables Dr. Martens to recognize and engage customers consistently across all channels, driving significant performance improvements.

Marketing Technology Insights: Syndigo and Productsup Partner to Expand Global PXM Solutions

“At Dr. Martens, we’re not just selling iconic boots, shoes, and sandals; we’re elevating retail experiences that exceed expectations,” said Lynn Ritson, Global Digital Director at Dr. Martens. “Selecting Amperity demonstrates our commitment to enhancing customer engagement with AI-powered personalization. Initial results show we can better serve our customers across all touchpoints while driving business growth.”

Marketing Technology Insights: Tavant TMAP Now Available on Microsoft Azure Marketplace

“Dr. Martens’ partnership with Amperity marks a significant milestone in their digital transformation journey,” said Matthew Biboud-Lubeck, General Manager at Amperity. “In today’s evolving digital landscape, their proactive approach to enhancing customer engagement through our AI-powered customer data cloud will enable personalized experiences across all touchpoints while maintaining robust privacy compliance. This collaboration exemplifies how leading brands are using AI-driven solutions to build deeper customer relationships and drive sustainable growth.”

Marketing Technology Insights: Google Opens AI Innovation Hub in Luxembourg

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com