DoubleVerify (DV), a leading software platform specializing in media quality verification and ad performance optimization, has expanded its AI-powered brand suitability measurement coverage across thirty distinct content-level categories on Meta’s Facebook and Instagram Feeds and Reels. This enhancement provides advertisers with greater transparency and control by unifying DV’s suitability controls and measurement capabilities, allowing brands to better understand where their advertisements appear and ensure alignment with their brand standards.
Building upon earlier introductions of automated content-level controls on Meta’s platforms, DV now offers comprehensive, end-to-end content-level controls and reporting in 34 languages. Their unified media authentication strategy evaluates inventory proactively, automatically excluding content that does not meet specific brand suitability criteria. The post-bid measurement feature further analyzes ad delivery, delivering granular reports on ad performance and content adjacency, giving advertisers clear insights into whether their campaigns are running in brand-safe environments.
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This expansion leverages DV’s AI-powered Universal Content Intelligence™ engine, which utilizes advanced machine learning to analyze multiple media types video, images, audio, speech, and text to perform scalable and accurate content classification. DV’s innovative key frame extraction technique improves video analysis by focusing only on the most significant moments, enabling faster and more efficient classification with a reduced environmental footprint, all while maintaining high precision.
DV’s brand suitability solution on social media is a vital part of its Media AdVantage Platform, which aims to maximize media performance and return on ad spend by combining media verification, ad optimization, and campaign outcome measurement. By integrating these AI-driven tools, DV helps advertisers maintain brand equity, reduce wasted spend, and achieve stronger campaign results on Meta’s high-traffic Feeds and Reels environments.
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Mark Zagorski, CEO of DoubleVerify, emphasized that their partnership with Meta is dedicated to delivering measurable value to advertisers. By unifying suitability controls across all content categories, DV empowers brands with enhanced control, transparency, and impact for their advertising on Meta’s platforms.
This latest release underscores DV’s commitment to providing advertisers with industry-leading AI-powered tools to ensure their ads appear alongside content that meets their unique standards, ultimately driving better media quality and improved campaign effectiveness.
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