eGrowcery, a top provider of white-label unified commerce platforms for the retail food sector, has entered into a strategic partnership with Birdzi, an AI-driven customer intelligence and engagement specialist. The collaboration aims to integrate the two companies’ technologies, giving grocery retailers a powerful, end-to-end solution for boosting shopper loyalty, personalizing customer experiences, and driving measurable sales growth.
By combining eGrowcery’s omnichannel commerce capabilities with Birdzi’s advanced personalization tools, the partnership enables grocers to create highly tailored shopping journeys. Through AI-powered data insights, retailers will be able to deliver one-to-one offers and recommendations that increase basket sizes and foster long-term retention. The joint solution also streamlines operations by integrating seamlessly with existing point-of-sale and back-office systems, accelerating the rollout of both digital and in-store innovations.
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Another key benefit is enhanced shopper intelligence. Retailers will gain deeper visibility into consumer behavior, supporting data-driven decision-making and more targeted marketing initiatives. This approach allows them to run real-time, personalized promotions and loyalty programs that elevate the customer experience while strengthening brand affinity.
Corry Lankford, Director of Marketing at Brookshire Brothers, Inc., expressed enthusiasm for the partnership, highlighting its ability to integrate marketing and merchandising across all touchpoints. “The collaboration between eGrowcery and Birdzi will enable Brookshire Brothers to enhance our service to shoppers at every stage by offering a unified platform for marketing and merchandising efforts,” Lankford stated. “We are excited about the innovations they will create together.”
Patrick Hughes, CEO of eGrowcery, described the partnership as “another step forward” in helping retailers reach customers throughout their buying journey. “By combining our omnichannel platform with Birdzi’s personalization engine, we’re equipping retailers with tools to build trust, increase basket sizes, and foster enduring customer relationships,” Hughes stated.
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Birdzi’s CEO and Co-Founder, Shekar Raman, emphasized the combined value of the integration. “Collaborating with market-leading partners like eGrowcery allows us to make our customers’ jobs easier and their businesses more successful,” he explained. “Together, we’re delivering scalable, efficient, and tailored solutions that empower retailers to inspire loyalty and deliver curated experiences to every shopper.”
As consumer expectations rise for personalized, consistent shopping experiences across digital and physical channels, the eGrowcery-Birdzi partnership positions retailers to compete more effectively merging unified commerce technology with AI-powered insight to create the next generation of grocery engagement.
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