Extend has officially introduced its Cultural Intelligence Platform (CIP), a proprietary marketing solution designed to unify cultural data, influencer marketing, and media execution within a single integrated ecosystem. The launch follows the company’s recently announced corporate strategy aimed at consolidating its agency expertise and technology investments into a scalable platform model.
CIP represents the evolution of Extend’s multi-year effort to bridge fragmented marketing workflows. Over time, the company operated across creative services, marketing agencies, and technology solutions, ultimately identifying the need for a centralized platform where campaign planning, execution, and measurement could occur seamlessly.
Unveiled by Founder and CEO Sami Alrasheed, the platform combines social listening, influencer campaign management, and media buying capabilities into one environment. The initial rollout prioritizes influencer marketing functionality, reflecting Extend’s belief that influencers are becoming the dominant media channel in modern advertising.
“We reached a firm conviction that all of our products needed to unify into a single platform,” said Alrasheed. “As the industry grows, marketers can no longer rely on manual research to evaluate influencers. CIP provides the infrastructure needed to assess impact, reach, and brand fit with data-driven precision.”
At launch, CIP enables marketing teams including agencies managing multiple clients and in-house brand teams to plan, manage, and monitor campaigns through a single workflow.
During the planning stage, users can discover influencers using a regional advertising library containing more than one million ads and over 70,000 influencer profiles. Each profile includes identity data and linked accounts across major platforms such as Snapchat, TikTok, Instagram, X, YouTube, and Facebook. Marketers can also analyze competitor activity and align campaigns using a built-in cultural calendar that helps avoid scheduling conflicts with major regional events.
For campaign management, CIP replaces traditional fragmented workflows involving spreadsheets, messaging apps, and email threads. Teams can generate booking orders, share purchase orders, manage financial details, and distribute campaign briefs through unified links while maintaining transparent tracking of internal decisions and approvals.
Once campaigns go live, the monitoring function automatically detects influencer advertisements and pulls performance analytics directly from supported platforms. This eliminates manual reporting processes and enables real-time visibility for stakeholders through shareable campaign dashboards.
A defining aspect of CIP is its regional focus. Unlike global marketing platforms adapted for local markets, CIP is designed specifically for the Arab advertising ecosystem, featuring Arabic-first design, regionally rooted publisher data, and cultural intelligence tailored to Saudi and broader Arab audience behaviors.
The platform aims to address long-standing transparency and efficiency challenges within regional marketing operations, offering a single source of truth for campaign activities across listening, discovery, booking, verification, and reporting.
“The time marketing teams spend chasing confirmations or building manual reports should be invested in creativity and strategy,” Alrasheed added. “CIP is built to improve operational efficiency and deliver stronger ROI through intelligence-driven decisions.”
With the launch of CIP, Extend positions itself at the intersection of cultural data and marketing execution, signaling a broader shift toward unified, intelligence-led campaign management platforms in regional advertising markets.
Recommended Marketing News:
- Conductor Partners With Acquia To Embed AI Content Optimization
- AdImpact Launches AdMo+ Platform for Political TV Intelligence
- Iterable Introduces Advanced Insights and Control Features To Elevate Marketing Campaigns
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
