Firmly.ai, a leader in agentic commerce that provides embedded checkout infrastructure, and CJ, a top player in affiliate marketing, have announced a strategic partnership aimed at revolutionizing native commerce for publishers and merchants. As referral traffic for publishers declines and consumers increasingly transact within emerging channels, this collaboration offers a turnkey native checkout solution, allowing merchants to convert customers instantly at the moment of inspiration without requiring complex technical integration.
For CJ’s network of publishers, this integration means access to a scalable native checkout experience that keeps shoppers within the publisher’s platform, enhancing consumer engagement and enabling publishers to gain deeper insights into their audience’s purchasing behavior. Santi Pierini, CEO of CJ, emphasized that affiliate marketing is evolving to become the backbone of modern commerce media. The partnership with firmly.ai accelerates CJ’s transformation from a traditional affiliate network into a comprehensive commerce media network, enabling transactions and monetization across various channels including editorial content, social media platforms, AI chatbots, email, digital ads, and even shoppable connected TV experiences.
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Merchants leveraging CJ will benefit from plug-and-play access to firmly.ai’s enterprise-grade checkout tools across all emerging channels and publisher platforms, while retaining Merchant of Record status and keeping attribution intact. The firmly.ai API powers checkout experiences that reduce the number of clicks required for consumers to complete purchases, improving return on investment and customer experience. Publishers, on the other hand, no longer need to individually integrate with each merchant or invest in costly proprietary marketplaces. Instead, they can turn content into seamless shopping experiences with virtually any e-commerce merchant, giving consumers confidence that they are buying directly from the retailer.
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Kumar Senthil, CEO of firmly.ai, highlighted the transformative potential of the partnership, saying, “By combining CJ’s expansive affiliate network with our unified commerce layer, we’re not just partnering we’re transforming the shopping experience. Together, we’ll change how and where people buy, while driving real, measurable ROI for both publishers and merchants”. This collaboration is poised to redefine the intersection of content and commerce, making purchase journeys more immediate and frictionless across the digital landscape.
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