flydubai has selected Amperity as its customer data platform partner as the airline continues its digital transformation and investment in more connected customer experiences. The announcement matters to the MarTech ecosystem because airlines are increasingly turning to advanced customer data management to unlock personalization, improve engagement, and support modern retailing models at scale.
Through the flydubai Amperity partnership, the Dubai based carrier will use AI powered data capabilities to unify traveler information across its operations and customer touchpoints. By connecting data in real time, the airline aims to build a deeper understanding of passenger preferences and behaviors, allowing teams to deliver more relevant interactions across the full travel journey.
The collaboration supports flydubai’s broader roadmap toward Modern Airline Retailing. By consolidating fragmented customer data, the airline expects to move beyond siloed systems and gain a single, unified view of each traveler. This foundation is intended to help flydubai design more targeted offers, improve communications, and align operational decisions with customer needs.
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Customer data in the airline industry is especially complex. Passenger information is often spread across booking systems, third party agencies, loyalty programs, and operational platforms, with many travelers booking without consistent identifiers. flydubai chose Amperity for its ability to resolve these challenges through AI driven identity resolution and an airline specific data model that connects passenger data across systems in real time.
“We have carried more than 120 million passengers since 2009 and we welcome millions of passengers every year as our network and fleet continue to grow. By leveraging Amperity, we aim to gain a deeper understanding of our customers’ preferences and behaviours, which will ultimately lead to an overall improved experience at every touchpoint. Partnering with Amperity will enable us to transition to an Offer-Order-based ecosystem and have a unified, data-driven view of flydubai’s customers and deliver more relevant and timely communications that meet their changing travel needs,” said Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer at flydubai.
AlMheiri also emphasized the airline’s approach to data protection. “We manage all passenger data in line with leading international security standards and the Dubai Electronic Security Centre’s Information Security Regulation (ISR) framework. This ensures that we maintain robust safeguards to preserve the confidentiality and integrity of our systems,” he added.
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flydubai will use Amperity’s Identity Keychain and multi index Profile API to retrieve customer data instantly across systems supporting passenger communications, airport check in, in flight recognition, customer service, marketing, and ecommerce. This unified customer view is expected to improve both personalized engagement and operational efficiency.
Today, flydubai operates a growing network of more than 135 destinations across 58 countries, supported by a modern fleet of 97 Boeing 737 aircraft.
“flydubai is part of a new generation of airlines redefining what it means to be customer-centric,” said Derek Slager, co-founder & CTO at Amperity. “Airlines need a platform that can handle the speed, scale, and data diversity of modern travel. With Amperity, flydubai can use every piece of data, from bookings and loyalty to day-of-travel interactions, to deliver personalised experiences.”
As the flydubai Amperity partnership moves forward, it highlights how customer data platforms are becoming essential infrastructure for airlines seeking to compete on experience, relevance, and agility in an increasingly digital travel landscape.
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