Centric PXM (PIM, DAM, Multi-channel feed and Digital Shelf Analytics) transforms static product data into dynamic, contextualized commerce experiences
Centric Software® is pleased to announce that it is being featured in the 2025 Forrester report, “Dynamic Product Experiences are the Lifeblood of Your Commerce Strategy.” Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.
Forrester is a leading research and advisory firm in technology, customer experience, digital, marketing, sales and product function. Forrester’s proprietary research, consulting and events, garner insights grounded in annual surveys of more than 700,000 consumers, business leaders and technology leaders worldwide.
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The report describes the shift from static product detail pages toward dynamic product experiences powered by AI, real-time data and contextualized content. According to Forrester as the title indicates, “Dynamic product experiences are the lifeblood of your commerce strategy.” The research emphasizes that selecting an AI-powered Product Information Management (PIM) solution alone isn’t enough; brands must execute on six essential tenets, spanning content automation, enrichment, contextualization, quality management, advanced analytics and governance, to sustain growth.
Forrester observes the evolving behaviors of consumers with “31% of US adults having used ChatGPT to search for content or information online, and 18% having used it to search for products.” Additionally, “57% of US online adults said they’re more likely to purchase a product if data, images, videos, ratings and reviews are localized to their geography on a mobile device.” These trends signal growing demand for adaptable, personalized product content across all channels.
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Centric PXM™, Centric Software’s platform for product experience management, stands ready for this new era. Centric PXM transforms complex product data into localized experiences that drive engagement, loyalty and revenue. It unifies PIM, Digital Asset Management (DAM), Syndication and Digital Shelf Analytics (DSA), ensuring seamless consistency of product content across global markets.
Centric PXM accelerates the commercialization preparation process by up to 60%, enables 70% faster catalog creation and ensures 75% more accurate product information, expanding sales channel coverage in more languages and markets.
“Being selected to be interviewed for this Forrester research underscores Centric Software’s commitment to redefining product experiences,” says Chris Groves, CEO of Centric Software. “Centric PXM doesn’t just manage data—it creates dynamic, contextualized experiences that drive conversion and competitive edge.”
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Source – PR Newswire
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