Further has closed fiscal year 2025 with record growth, underscoring how advanced data engineering and applied artificial intelligence are reshaping modern marketing and decision making. The milestone is significant for the MarTech ecosystem as enterprise brands increasingly depend on cloud scale data platforms and AI driven intelligence to move faster, reduce waste, and deliver measurable outcomes across marketing and customer experience.
Throughout 2025, Further strengthened its position as a trusted data, cloud, and AI partner by deepening strategic relationships with Google and Adobe. These alliances played a central role in the company’s expansion, enabling Further to introduce new AI powered marketing intelligence solutions and custom integrations designed for complex enterprise environments. As organizations continue to struggle with fragmented data and rising expectations for personalization and performance, Further’s approach focused on turning raw data into actionable decisions.
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A major driver of growth came from Further’s expanded Google partnership. In 2025, the company committed to a new level of engagement with Google Cloud and increased its Google certifications by 200 percent. This investment strengthened Further’s expertise across the Google Marketing Platform and Google Workspace, while also supporting its achievement of Google Workspace Reseller status. Further also expanded its presence at Google hosted events and secured professional services and joint marketing funding to accelerate co developed client programs.
Further’s collaboration with Adobe also reached new heights in 2025. The company earned the Adobe Customer Journey Analytics Specialization and was recognized as an early partner for Real Time CDP Collaboration and Content Analytics initiatives. These accomplishments contributed to Further being ranked among North America’s top partners building AI powered solutions on Adobe platforms, reinforcing its reputation for enterprise grade execution.
“Our deep partnership expertise with leading technology companies, combined with our team’s passion for innovation and execution, enabled us to solve complex problems and provide clients with practical, value-centered solutions this year,” said Jason Tabeling, Head of Solutions at Further. “With our mastery of advanced MarTech platforms and cutting-edge proprietary AI tools, Further surpassed theoretical applications and delivered measurable ROI for our clients in 2025.”
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Beyond partnerships, Further advanced its AI leadership through the launch of several high impact solutions. Compass Marketing Intelligence, introduced in April, brought conversational AI together with centralized Google Marketing Platform data to help organizations act faster on insights and optimize spend. ChatHUE, developed with Behr Paint Company, simplified the paint color selection process using AI and earned New Product of the Year honors at the 2025 BIG Awards for Business. Further also launched Presence Score, an AI powered tool that evaluates brand visibility across AI search environments, which received a 2025 Artificial Intelligence Excellence Award.
The company’s growth extended beyond technology into people and thought leadership. In 2025, Further participated in 35 AI focused speaking engagements, expanded its team with 24 new hires, and onboarded nine graduates through its Graduate Learning Program.
As Further looks ahead, the company plans to build on its 2025 momentum by expanding AI driven services that help enterprises move faster, act smarter, and stay competitive. With strong partnerships, award winning innovation, and measurable client impact, Further’s 2025 performance highlights how AI powered MarTech execution is becoming a defining advantage for modern organizations.
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