FUZE and Merlin Entertainments Merge the Future of High-Impact Brand Advertising

FUZE Technology, a leading innovator in the Internet of Things (IoT) space, announces a strategic partnership with Merlin Entertainments, the global leader in branded entertainment destinations, owning and operating a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND^® Resorts across the UK, US, Europe, China and Asia Pacific. This collaboration will see chargeFUZE, FUZE Technology’s industry-leading mobile charging solution, implemented across Merlin’s portfolio of world-renowned immersive attractions, enhancing guest experiences and engagement, and allowing advertisers a first-time ever opportunity to reach Merlin’s millions of guests through onsite digital screens.

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A part of Merlin’s digital and data transformation, where the opportunity for elevating the guest experience lies at the core of every decision, integrating chargeFUZE stations across the estate allows Merlin Entertainments to take a significant step forward in providing a consistently premium, innovative and seamless charging option for guests looking to keep their devices charged on a day out. The partnership also introduces adFUZE, FUZE Technology’s integrated Digital Out-of-Home (DOOH) advertising platform, which delivers both programmatic and direct advertisements to the digital screens on chargeFUZE stations. adFUZE empowers advertisers to connect with consumers in high-traffic venues nationwide, transforming mobile charging stations into a powerful digital advertising medium. Strategically placed in key locations, these stations provide a valuable utility to users while simultaneously offering brands an opportunity to engage audiences with dynamic, contextually relevant messaging at moments of high dwell time. By leveraging adFUZE’s network of screens, advertisers can drive awareness, engagement, and action. This integration aligns with Merlin’s strategy to expand its brand partnerships and sponsorships business, fostering a dynamic advertising ecosystem that enhances visitor experiences while maximizing value for advertisers.

VP, Global Partnerships for Merlin Entertainments, Will Obbard, says, “We are delighted to partner with chargeFUZE to bring their stations to our estate. This supports us in enhancing the guest experience. Through the integrated adFUZE platform, we will also provide the world’s leading brands with the opportunity to connect with our guests as they take memories at our attractions.”

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“We are thrilled to partner with Merlin Entertainments, a company that shares our passion for delivering unparalleled experiences to audiences worldwide,” said Ryan Levy, President of FUZE Technology. FUZE CEO, Brandon Afari went on to say “this partnership represents a powerful synergy between our cutting-edge technology and Merlin’s commitment to creating memorable moments, all while driving new revenue streams through media and advertising as part of our adFUZE network.”

FUZE Technology is at the forefront of the IoT revolution, bridging the gap between advanced technology and everyday convenience through chargeFUZE and adFUZE. These solutions are reshaping how users stay powered and how brands engage with their audiences. FUZE’s presence spans over 70% of professional sports venues across North America’s major leagues and extends globally across 40 states and 6 countries. Backed by leading entities such as Live Nation Entertainment, ASM Global, and Simon Property Group, FUZE Technology serves esteemed clients including Westfield, MGM Gaming, Merlin Entertainments, and AMTRAK.

The partnership between FUZE Technology and Merlin Entertainments underscores a shared vision of enhancing guest experiences while driving innovative, revenue-generating opportunities. Together, the companies are set to transform the landscape of mobile charging and advertising within the entertainment industry.

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Source – PR Newswire

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