marketing-technology-insights-logo-2

Gartner: Only 48 Percent of Digital Initiatives Meet Business Goals

Gartner: Only 48 Percent of Digital Initiatives Meet Business Goals

In 2025, CIOs Expect to Increase Investments in Cybersecurity, AI/GenAI, Business Intelligence and Data Analytics, and Integration Technologies/APIs

On average, only 48% of digital initiatives enterprise-wide meet or exceed their business outcome targets according to Gartner, Inc.’s annual global survey of more than 3,100 CIOs and technology executives, and more than 1,100 executive leaders outside of IT (CxOs). A small cohort of CIOs and CxOs, known as the “Digital Vanguard,” has the highest achievement rate, where 71% of their digital initiatives meet or exceed outcome targets.

“Digital vanguard CIOs plan the needs of digital skills not just for IT staff but also for all potential and actual technologists across the enterprise”

“This digital vanguard distinguishes themselves from the rest of CIOs and CxOs because they co-own digital delivery,” said Raf Gelders, VP, Research at Gartner. “CIOs and CxOs are equally responsible, accountable and involved in delivering the digital solutions their enterprises need. This is a radical departure from the traditional paradigm of IT delivery and business ‘project sponsorship’ that predominates in most enterprises.”

Gartner analysts presented the survey findings during Gartner IT Symposium/Xpo, taking place here through Thursday. The 2025 Gartner CIO and Technology Executive Survey gathered data from 3,186 CIOs and technology executives in 88 countries and all major industries, representing approximately $17.6 trillion in revenue/public-sector budgets and $351 billion in IT spending. This survey was supplemented with insights from 1,126 executive leaders outside of IT (CXOs).

Marketing Tech Insights: NICE Expands CXone Mpower for AI-Driven Customer Service Automation

Digital vanguard CxOs distinguish themselves from other CxOs because they dedicate more of their personal time and resources to digital delivery. They co-own digital delivery end to end with their CIOs, as well as dedicate 35% of their business area staff to do technology work (vs 21% of the rest of CxOs). They also work very closely with IT, meeting with their CIOs four times more often than the rest of CxOs.

“Behind every digital vanguard CxO, a digital vanguard CIO is guiding and enabling CxOs and their teams to co-lead and co-build digital delivery with IT,” said Jaime Capella, Distinguished VP, Research at Gartner. “Digital vanguard CIOs nurture their peers to become digital vanguard CxOs. Those CIOs make it easier for their CxOs to lead digital with them and for business area staff to build digital solutions together with IT.

“CIOs’ success now depends on their CxOs’ success,” continued Capella. “To succeed at the next phase of digital initiatives, CIOs need their CxOs to work together and co-lead with them. So their fortunes are intertwined: one cannot succeed without the other.”

CIOs Seek Compelling, Easy-to-Use Platforms for All Technologists

Over 80% of CIOs polled in the 2025 CIO and Technology Executive Survey said they expect to increase their investments in 2025 in strong foundational capabilities and technologies such as cybersecurity, AI/GenAI, business intelligence and data analytics, or integration technologies/APIs (see Figure 1).

“Digital vanguard CIOs do not invest in these technologies to be used by their IT staff only. They also make them easy to use for potential or actual technologists outside of IT,” said Gelders. “On average, there is 26% of business/corporate area staff outside of IT dedicated to building, implementing or managing technology. Many of these technologies naturally lend themselves to easing the burden of work enterprise-wide, accelerating time-to-market and time-to-value, and fostering the accountability of CxOs.”

At the other end of the spectrum, 43% of CIOs said they expect to decrease their investment in legacy infrastructure and data center technologies. This is a trend that has become more common in recent years, mainly due to migrating to cloud-based solutions. That compares with 33% who said they expect to increase it, which can be attributed, in part, to those organizations that acquired on-premise infrastructure to experiment and produce GenAI solutions.

Marketing Tech Insights: Cloudinary Unveils Enhanced API-first DAM Platform

CIOs Look to Develop Tech and Digital Leadership Skills for All Technologists Across the Enterprise

Only 16% of CIOs surveyed prioritize building a technology workforce enterprise-wide (beyond their own IT departments) in 2025. That will limit the enterprise’s ability to get the most from their digital investments. It condemns them to perpetuate the low number (48%) of digital initiatives that meet or exceed their business outcome targets.

Furthermore, just 18% of CIOs said they will prioritize sharing technology leadership with other business areas, a paramount must-have to grow the digital vanguard (see Figure 2).

“Digital vanguard CIOs plan the needs of digital skills not just for IT staff but also for all potential and actual technologists across the enterprise,” said Gelders.

Two-thirds of digital vanguard CIOs (vs 22% of the rest of CIOs) go beyond that and help business areas forecast their own needs of digital skills among business staff.

Marketing Tech Insights: Veritonic Boosts Brand Lift with New Self-Service Features

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

Share With
Contact Us