Genius Sports Adds Deep Blue Audience Intelligence to FANHub

Women’s Basketball Tournament Season Marks the Launch of a Collaboration Between Deep Blue, Precise, and Genius Sports

Deep Blue Sports + Entertainment announced the launch of the Women’s Sports Audience Intelligence & Monetization (WS/AIM) Service, built in partnership with Precise, creating the first premium private collaboration environment for advertisers to efficiently reach women’s sports fans. Genius Sports Limited is the platform’s first strategic partner, leveraging its proprietary FANHub as the primary platform for digital media activation around women’s sports.

Launching alongside NCAA Women’s March Madness, the platform allows brands to reach and engage women’s sports fans both within and beyond sports content. The partnership combines Deep Blue’s strategic expertise in women’s sports, Genius Sports’ exclusive league relationships (including the WNBA and NCAA), and Precise’s proof-based collaboration technology to power data-driven marketing with transparency and precision.

Marketing Technology Insights: NIQ Report Uncovers Challenges and Growth Opportunities for Brands

Viewership of women’s sports has more than doubled in just two years. The WS/AIM Service was designed to transform fan insights into first-party audience segments, which will be activated through publisher-direct inventory, creating scalable media buying opportunities. Genius Sports’ FANHub serves as the sports-first activation layer, delivering dynamic reach and precise measurement.

At the core of the WS/AIM Service is a commitment to athlete, team, and league empowerment, ensuring all parties maintain ownership and control over their audience data. Built on Precise’s Proof-based lineage, the network enables verifiable, privacy-preserving collaboration, giving stakeholders transparency and direct monetization opportunities without compromising data integrity. Through this model, athletes, teams, and leagues can unlock new revenue streams while maintaining control over how their audiences are engaged. Deep Blue and Precise serve as strategic consultants in this capacity, helping organizations maximize the value of their audience intelligence and monetization strategies in a privacy-first marketplace.

Marketing Technology Insights: Samba TV Appoints Zac Pinkham to Senior Vice President to Drive Growth

“The future of women’s sports marketing requires both innovative technology and deep category expertise,” said Laura Correnti, Founder and CEO of Deep Blue Sports + Entertainment. “The Genius Sports platform allows us to create specialized and scalable audience solutions for our brand partners, addressing a media systems gap in women’s sports while delivering dynamic campaigns that enhance the experience for fans.”

“Women’s sports represent one of the most compelling marketing opportunities for advertisers,” said Josh Linforth, Chief Revenue Officer at Genius Sports. “This partnership enables brands to connect with these growing fan bases through newly created audience segments and gametime capabilities that match the excitement of live women’s sports.”

Marketing Technology Insights: Financial Services Transforming Customer Experience With AI Technology

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com