In an age where digital channels often supersede face-to-face service, Glance Technologies has partnered with cloud infrastructure leader CloudHesive to recast the way brands interact with their customers online. Their collaboration aims to infuse digital customer journeys often perceived as impersonal or transactional with the warmth and responsiveness of human engagement, all supported by secure and scalable cloud technology.
At the core of this joint offering is Glance’s robust toolkit, which includes co-browsing, video chat, and real-time screen-sharing solutions. These tools enable support representatives and brand agents to collaborate directly with customers, guiding them through websites, forms, or apps as if they were sitting side by side. By delivering this experience over CloudHesive’s resilient, enterprise-grade cloud infrastructure, the companies ensure not only accessibility and speed, but also privacy, compliance, and durability required by large organizations in sectors such as finance, healthcare, and retail.
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For marketing and customer experience professionals, the integration addresses a critical challenge: how to foster authentic moments of connection with customers who interact primarily through screens. Whether guiding a shopper through a complex purchase, assisting a policyholder with an insurance claim, or helping a patient navigate a healthcare portal, the joint platform empowers staff to anticipate needs and proactively solve problems. This blend of technology and humanity leads to higher satisfaction scores, increased conversions, and more robust brand loyalty.
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The evolution of martech increasingly hinges on eliminating friction from digital experiences while keeping empathy at the forefront. The Glance–CloudHesive alliance highlights the importance of not just automating, but thoughtfully augmenting, the customer journey. By offering scalable, cloud-based engagement solutions, the partnership helps brands strike the essential balance between operational efficiency and personal touch transforming customer support into a marketing asset and setting new standards for how digital-first organizations build trust and advocacy among their audiences.
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