Goldcast has introduced a major advancement for B2B marketers with the launch of its Agentic Video Editor, a new AI driven solution designed to streamline how marketing teams produce professional video content. The company, known for providing tools that help transform webinars and digital events into shareable assets, is marking the start of a broader lineup of agentic products built to function more like collaborators than traditional editing software.
Video creation has long been a challenging and time consuming part of marketing strategies. Many brands rely on skilled editors or outsourced agencies, which can stretch timelines and delay campaigns. Goldcast’s latest innovation eliminates much of that complexity. The Agentic Video Editor can automatically handle core editing needs including zoom adjustments, cutting between scenes, inserting B roll, adding captions, and layering background music. By combining automation with an understanding of creative context, the system can align the style and pacing of a video with whatever marketing goal it supports, whether that is a promotional social clip, a customer testimonial, a recap of a virtual event, or a product highlight.
Marketing Technology Insights: IDX Strengthens Global Leadership To Accelerate Client-Focused Growth
Palash Soni, CEO and Co Founder of Goldcast, emphasized that the new product reflects a shift toward greater creative speed and flexibility in B2B environments. “The best marketing happens at the speed of relevance,” he said. “The Agentic Video Editor gives marketers that speed without compromising quality. It is not another tool to learn, it is a creative teammate that already understands your brand and your intent.”
While much of the attention around artificial intelligence and video has focused on fully generated visuals, Goldcast is taking a different path. Instead of replacing real footage, its approach enhances and elevates what marketers already produce, allowing teams to keep authentic material from events and conversations while gaining the benefit of AI powered post production.
Marketing Technology Insights: Dash Social Unveils the Total Social Impact Score
Soni explained the company’s philosophy behind that hybrid method, stating, “AI video does not have to mean fully synthetic content. For marketers, a real unlock is this hybrid approach, using original footage paired with AI editing to remove the friction that slows creativity. The Agentic Video Editor brings creativity back to the center of marketing.”
The new system enables marketers to provide simple spoken or written prompts such as “Make this LinkedIn ready” or “Highlight customer soundbites” and receive a refined final product almost immediately. Built in branding features ensure that the look remains consistent with company standards, and users can still make detailed manual adjustments if they want more control over the final cut. Early adopters have said the tool dramatically reduces production time, with some calling it “a creative team in my browser” due to the significant efficiency gains.
Goldcast sees this launch as the beginning of a long term plan to empower marketing teams to move faster and strengthen the connection between content and brand storytelling. By removing traditional barriers in video editing, the company aims to ensure that marketers can act quickly on new ideas and deliver relevant campaigns without waiting in line for technical support.
Marketing Technology Insights: Claude Can Now Run Instant Research With GWI
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
