A new development in the fast evolving retail media landscape is aiming to solve one of the industry’s most persistent challenges. GoWit has introduced GoWit One, a unified AI operating system designed to streamline the way agencies manage commerce and retail media campaigns, offering a centralized system that promises dramatic improvements in speed and accuracy. The launch arrives at a time when retail media networks are expanding rapidly, yet operational complexity continues to slow growth and performance. The announcement is expected to draw significant attention across the MarTech ecosystem where efficiency and automation have become essential for scale.
GoWit One brings campaign planning, activation, and optimization into one centralized dashboard. By consolidating functions that previously required manual coordination across numerous platforms, retailers, and markets, the system aims to remove the operational barriers that have prevented agencies and advertisers from scaling effectively. According to GoWit, the platform reduces manual AdOps workflows by 98 percent, cutting tasks that once took hours down to approximately ten minutes.
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The company positions the platform as a direct response to what industry leaders have described as a fragmentation crisis. Although retail media spending continues to accelerate worldwide, institutional adoption of AI remains inconsistent. Research from the IAB reports that 70 percent of the market still lacks full end to end AI capability. As a result, media buyers often juggle disconnected tools, varying compliance policies, and separate reporting environments, creating unnecessary workload and increased risk of error.
GoWit One functions as a command center, supported by GoWit infrastructure that already connects more than seven thousand brands with leading retail partners in more than twenty markets across the EMEA region. The platform provides automated workflows to minimize data entry tasks, delivers a single view of performance across onsite, offsite, and in store campaign formats, and incorporates real time compliance guidance to prevent launch delays on formats and pricing.
“By putting AI at the core of AdOps, we are enabling agencies to reclaim time, eliminate inefficiency, and scale smarter than ever before,” said Emrah Adsan, CEO of GoWit. He added that GoWit One unifies automation, access to multiple retailers, and real time intelligence to support campaign execution across all markets.
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In a move that reinforces the credibility of the system, GoWit has selected WPP Media Turkey as its exclusive pilot agency partner. WPP is widely known for shaping standards in global media excellence. Evren Gulyasar, Managing Director for Commerce at WPP Media Turkey, stated, “GoWit One sets a new benchmark for how agencies operate in commerce and retail media. For the first time, our teams can manage multi retailer and multi market campaigns end to end, from creation to optimization, in a single AI driven ecosystem.”
The introduction of GoWit One marks a significant milestone for marketers and advertisers seeking greater automation and intelligence across retail media operations. As agencies continue to contend with rising complexity and demands for accountability, platforms that eliminate friction are increasingly vital. The arrival of GoWit One signals a new phase in AI powered infrastructure for retail media and reinforces the growing demand for unified systems that deliver meaningful scale and measurable outcomes.
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