Harmonic, a leader in video delivery solutions, has unveiled new improvements to its acclaimed VOS®360 Ad SaaS platform, designed to help streamers, content providers, and broadcasters enhance their advertising revenue while improving the overall viewer experience. These upgrades introduce AI-driven contextual ad triggering tailored for sophisticated in-stream ad formats as well as fresh monetization workflows that bring programmatic advertising to conventional linear broadcasters. Additionally, the platform now supports software development kits (SDKs) for popular video players, streamlining ad operations and unlocking fresh revenue avenues by aligning broadcast advertising more closely with digital efficiency.
Gil Rudge, Harmonic’s senior vice president of solutions and Americas sales for video business, emphasized that these advancements represent a significant shift in video content monetization. He highlighted that from real-time, smarter ad placements to harmonized programmatic campaigns spanning connected TV (CTV) and traditional broadcast, the innovations offer customers essential tools to flourish amid the rapidly changing advertising environment.
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A key feature of the VOS360 Ad enhancements is the AI-powered contextual ad triggering, which opens valuable opportunities for premium ad inventory in live sports broadcasts. The platform employs AI to perform real-time video analysis and extract detailed scene-level metadata, enabling broadcasters to insert dynamic, contextually relevant ads like overlays, L-shaped ads, and double-box formats during moments of peak viewer engagement. This approach ensures advertisements are integrated seamlessly without interrupting the viewing experience, significantly boosting advertising impact during live events.
This innovation allows sports publishers to offer brands and advertising agencies compelling, high-performance ad placements that revolutionize the monetization of live sporting events, transforming how real-time sports broadcasting generates revenue.
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In addition to enhancing live content monetization, Harmonic’s VOS360 Ad is modernizing traditional linear TV advertising by integrating programmatic advertising capabilities. This shift empowers broadcasters and publishers to tap into the scalability, efficiency, and automation of the digital ad ecosystem. By leveraging VOS360 Ad’s programmatic features, broadcasters can attract new demand, increase ad revenue, and optimize yield through automated, data-driven transactions and measurements.
The platform integrates smoothly with top demand-side, supply-side, and measurement partners, including Google Ad Manager and Magnite SpringServe, enabling streamlined and unified programmatic ad delivery. Designed to simplify operational workflows while enhancing audience satisfaction, this solution ultimately enables broadcasters to monetize emerging channels and services more effectively, without the financial and technical burdens often associated with traditional broadcast infrastructures.
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