As revenue teams face rising pressure to align strategy, execution, and performance, the Highspot Seismic merger signals a major consolidation in the revenue enablement software market aimed at accelerating innovation through artificial intelligence.
Highspot and Seismic announced they have signed a definitive agreement to merge, bringing together two established enablement platforms with a shared goal of advancing performance for modern go to market teams. The Highspot Seismic merger is expected to combine complementary technologies and customer bases as organizations seek unified solutions to manage increasingly complex revenue operations.
The transaction remains subject to customary closing conditions and regulatory approvals. Until completion, both companies will continue operating independently, and each platform will remain fully supported during and after the transition. Following the close, the combined organization will operate under the Seismic brand, led by Chief Executive Officer Rob Tarkoff. Highspot Founder and CEO Robert Wahbe will join the board of directors of the combined entity, while investment firm Permira will remain the controlling shareholder.
The companies said the combined platform will deliver an expanded artificial intelligence powered solution spanning enablement, content management, learning, coaching, analytics, and performance insights across the full revenue lifecycle. By integrating their respective AI driven innovations, the merged organization aims to provide deeper intelligence and stronger operational alignment across sales, marketing, and customer success teams.
“There is a growing demand for technologies that help organizations connect sales strategy to execution and drive consistent revenue performance at scale. This proposed merger is about meeting that increasing demand and raising the bar for how revenue organizations plan, execute, perform, and scale,” said Tarkoff. “I’m excited to continue partnering with both Seismic and Highspot customers as we build the platform that advances the future of AI-driven revenue performance and operations.”
“Highspot and Seismic share a belief that enablement sits at the center of how modern revenue teams operate,” said Wahbe. “Following closing, we will have the opportunity to move the revenue enablement space forward by giving customers more innovation, more insights leading to actions, and more confidence in how they drive performance across their go-to-market teams.”
Permira, which has invested in Seismic since 2020, views the merger as an opportunity to strengthen innovation within the category. “We’ve greatly enjoyed partnering with Rob and the Seismic team over the last few years and look forward to continuing to support the business through this next chapter,” said Ryan Lanpher, co-head of Tech for Permira. “The merger with Highspot brings together two complementary platforms with a shared ambition to continue innovating in sales enablement.”
Following completion, the combined company plans further investment in AI powered capabilities designed to improve productivity, execution consistency, and collaboration across revenue generating functions. The Highspot Seismic merger reflects broader consolidation trends across the MarTech and sales technology ecosystem, as enterprises increasingly prioritize unified platforms capable of supporting end to end revenue performance in an AI driven business environment.
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