As the energy sector accelerates digital transformation, the ability to unify data and activate AI insights is becoming essential to operational resilience and customer engagement. Hightouch announced a new collaboration with Snowflake to support the launch of Snowflake Energy Solutions, aimed at helping energy organizations modernize infrastructure and use data more effectively across their operations.
The partnership brings together Snowflake AI Data Cloud foundation with Hightouch data and AI activation layer to serve oil and gas, power, and utilities providers facing mounting pressure to improve reliability, efficiency, and sustainability. As energy markets grow more volatile and infrastructure becomes more interconnected, companies are seeking real time insight across traditionally siloed IT, OT, and IoT systems. Hightouch and Snowflake position their joint offering as a unified, governed, and AI ready data foundation that can be activated across the business.
Through the collaboration, joint customers can consolidate critical operational, sensor, and business data into Snowflake and use Hightouch to turn that data into actionable intelligence. This includes powering AI driven insights that support safer operations, improved asset performance, and more personalized customer engagement without introducing additional complexity or risk.
“Marketers at energy companies don’t just need more data. They need self-serve access to trusted, governed data that they can actually use to engage their customers,” said Tejas Manohar, co founder and co CEO at Hightouch. “Snowflake has created the foundation for modern energy infrastructure. Hightouch’s marketing and AI layer on top of Snowflake enables energy companies to turn that data into real time customer intelligence, personalized campaigns, and scalable workflows without adding complexity, risk, or another black box system.”
Snowflake Energy Solutions are designed to address a core challenge in the sector: fragmented data environments. By bridging IT and OT systems, Snowflake enables energy companies to collaborate more effectively with partners, apply AI responsibly, and unlock insights that improve long term performance. The integration with Hightouch extends these capabilities by making data accessible to business users and enabling action across downstream systems.
“Energy companies aren’t just modernizing systems. They are redefining how the world energizes the future,” said Fred Cohagan, Global Head of Energy at Snowflake. “Snowflake and partners like Hightouch are helping organizations build and use the trusted data foundation that this moment requires. When companies can unify IT and OT data, activate AI responsibly, and collaborate securely across the value chain, they gain the intelligence needed to run more reliable operations, accelerate lower carbon solutions, and drive meaningful competitive advantage.”
Together, Snowflake and Hightouch support a wide range of use cases, from improving asset health and reducing unplanned outages to enhancing safety, efficiency, and emissions reduction. By combining AI and machine learning with governed data access, organizations can detect risks earlier, streamline operations, and ensure compliance across complex regulatory environments.
As AI driven decision making becomes central to the future of energy, the Hightouch Snowflake partnership highlights how data unification and activation are converging into a single strategy. By enabling energy organizations to move from insight to action faster, the collaboration underscores how modern data platforms are shaping a more reliable, efficient, and sustainable energy ecosystem.
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