Hightouch, a leader in data and AI-driven personalization, has unveiled a groundbreaking AI marketing platform designed to redefine how marketing teams plan, execute, and analyze campaigns. The new solution, called Hightouch Agents, is built specifically for marketers and promises to increase productivity tenfold by automating manual tasks and accelerating strategic decision-making.
Traditionally, launching a marketing campaign requires more than 50 steps and hundreds of work hours, often involving multiple systems and fragmented data. Hightouch Agents aims to eliminate these inefficiencies by acting as an intelligent co-pilot that supports marketers throughout every stage of the campaign lifecycle.
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“Our vision is for Hightouch Agents to transform the marketing workflow as fundamentally as how AI assistants have transformed the software engineering workflow,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “This first version of the platform is focused on helping marketers with planning, reporting, and analytics, but our plan is to quickly expand across the marketing workflow.”
Unlike generalized AI tools, Hightouch Agents operate on a proprietary context layer that provides a deep understanding of a company’s customers, campaigns, and brand. It achieves this through direct integration with data warehouses, CRMs, and e-commerce platforms to access real-time customer data. Additionally, it connects to advertising and marketing systems to gather performance insights and creative assets, while also incorporating brand guidelines and internal strategy documents to maintain tone and compliance.
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Marketers can begin using Hightouch Agents to generate real-time answers to campaign performance questions or automate repetitive reporting tasks. Over time, the platform evolves into a strategic partner, enabling teams to plan campaigns, evaluate results, and fine-tune overall marketing direction using AI-driven insights.
“In nearly every organization we talk to, there’s a Chief Marketing Officer or Chief Digital Officer frustrated with the status quo and hungry for real, practical AI that can accelerate their teams,” said Kashish Gupta, Co-CEO and Co-Founder of Hightouch. “We’ve spent the last few quarters building a forward-deployed team that can help any executive activate Hightouch Agents for marketers.”
The company’s commitment to innovation continues with the appointment of Akilesh Bapu, who now leads generative AI product development. The launch of Hightouch Agents marks another milestone in Hightouch’s mission to empower marketers with trustworthy, data-aware AI systems capable of bridging creativity and intelligence.
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