Hightouch Named a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms

Hightouch has been positioned as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms, marking a significant milestone for the company and underscoring its growing influence in the modern customer data landscape. According to Hightouch, Gartner’s evaluation was based on the company’s Completeness of Vision and Ability to Execute, two core criteria used to assess vendors in a rapidly evolving market.

This recognition represents Hightouch’s first appearance in the Gartner Magic Quadrant, a moment the company views as validation of a broader industry shift toward composable, warehouse-native customer data architectures. As organizations increasingly prioritize speed, flexibility, and data ownership, traditional CDP models built on data replication and rigid pipelines are being challenged by approaches that activate data directly from the warehouse.

Hightouch’s platform is designed to do exactly that. Its warehouse-native architecture allows teams to activate customer data directly from cloud data warehouses such as Snowflake and Databricks, without copying or moving data into separate systems. This approach eliminates unnecessary data duplication, improves data freshness, and reduces reliance on specialized engineering resources.

As a result, marketing, sales, and customer engagement teams can use the same trusted data foundation to deliver personalized experiences, orchestrate campaigns, and measure performance across channels. Hightouch customers commonly apply the platform to use cases spanning digital advertising, connected TV, lifecycle marketing, and retail media, where timely and accurate data activation directly impacts revenue outcomes.

“We see this recognition reflecting a broader shift in how modern marketing and advertising teams are operating,” said Tejas Manohar, co-founder and co-CEO at Hightouch. “Organizations want to power personalized marketing with their complete data, move faster without data replication, and use AI to optimize performance across channels continuously. That combination has been core to Hightouch from the beginning.”

Gartner’s Magic Quadrant research provides enterprise technology buyers with an independent assessment of how vendors perform against Gartner’s view of the market. Providers are evaluated through rigorous, fact-based analysis and positioned into four categories: Leaders, Challengers, Visionaries, and Niche Players. The framework is designed to help organizations assess both current capabilities and long-term strategic direction when making technology decisions.

Hightouch’s placement in the Leaders quadrant highlights how warehouse-native activation has moved from an emerging concept to a mainstream requirement for data-driven organizations. As AI-powered personalization, privacy considerations, and omnichannel measurement become table stakes, enterprises are seeking CDPs that can operate closer to their core data infrastructure while remaining flexible enough to adapt to new channels and tools.

The company believes this recognition reinforces its mission to help teams activate data where it already lives, apply AI to continuously improve performance, and scale personalization without adding operational complexity. As the CDP market continues to mature, Hightouch’s inclusion as a Leader signals increasing confidence in composable, warehouse-first approaches as the future of customer data platforms.