HubSpot to Acquire Cacheflow for B2B Billing and CPQ Solutions

With this acquisition, HubSpot expands commerce capabilities for subscription billing and quote-to-cash automation to help customers close deals faster

HubSpot, Inc., the customer platform for scaling businesses, announced that it has entered into a definitive agreement to acquire Cacheflow, a leading B2B subscription billing management and configure, price, quote (CPQ) solution. With Cacheflow, HubSpot will offer subscription billing management and robust CPQ tools.

“We made it our mission to reimagine the old CPQ and billing space, helping businesses automate revenue management, shorten the sales cycle, and get paid fast”

Since launching Commerce Hub in 2023 with simple invoicing and payments, HubSpot has processed more than $1 billion in GMV. With the acquisition of Cacheflow, HubSpot will further strengthen Commerce Hub to improve a critical part of the customer experience: the buying process. Specifically, it will make quote-to-cash easier and help businesses collect revenue faster, opening up HubSpot’s commerce offering to even more businesses.

Marketing Tech Insights: Experian: GenAI and Data-Driven Decisions Boost Global Leaders

“We’ve seen strong year-over-year growth with Commerce Hub, which gives our customers an easy way to manage payments and unify their customer and transaction data. With Cacheflow, we’re doubling down on our vision for commerce by addressing two important areas of the buying experience: subscription billing and configure, price, quote (CPQ),” said Yamini Rangan, CEO of HubSpot. “Cacheflow is a leader in this space and has helped companies automate the purchase process to capture revenue faster. We’re excited by the impact they will have on customers of Commerce Hub.”

Marketing Tech Insights: RingCentral Secures PAN-India License for Global UCaaS and CCaaS

Cacheflow simplifies B2B software selling and buying with billing and subscription management solutions. Their connected, user-first solution automates the SaaS sales flow process in a single, no-code platform. Customers can configure quotes, close deals using interactive links, and upsell and renew customers easily.

“We made it our mission to reimagine the old CPQ and billing space, helping businesses automate revenue management, shorten the sales cycle, and get paid fast,” said Sarika Garg, Co-Founder of Cacheflow. “We believe deeply in the power of our solution, and are thrilled to join HubSpot and the Commerce Hub team.”