iHeartMedia, the largest audio company in the United States, has appointed advertising and digital media veteran Lisa Coffey as its inaugural Chief Business Officer. In her newly created role, Coffey will lead the strategy, development, and revenue generation for the company’s advanced advertising products and platforms, with a focus on bringing programmatic capabilities to broadcast radio and expanding iHeart’s reach into the addressable audio space.
She will work directly under Chairman and CEO Bob Pittman and President, COO and CFO Rich Bressler as she spearheads the company’s initiative to digitize and scale audio advertising, making broadcast inventory as targeted and measurable as digital media.
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Coffey joins iHeartMedia with a track record of driving transformation in both traditional and digital advertising. Most recently, she served as Global Chief Revenue Officer at mobile ad tech company LoopMe, where she oversaw worldwide revenue operations, partnerships, and strategic growth. Earlier in her career, she held major leadership roles at Amazon including Head of Business Development for Amazon Hub and Head of Agency Development. In the latter role, she was instrumental in launching Amazon Advertising in the U.S., founding and leading the agency team that introduced its services to the marketplace.
Pittman said Coffey’s experience dovetails with iHeart’s long-term vision to make radio advertising more data-driven and performance-oriented. “Lisa’s unique skills will help us take the next critical step in transforming our broadcast advertising into a modern, digitally aligned product with advanced targeting, attribution, and new marketing capabilities,” he said.
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For Coffey, the opportunity lies in redefining how the advertising industry views broadcast audio. She noted that radio’s audience is three to four times the size of any streaming service and still represents more than two-thirds of daily audio consumption. By turning that reach into addressable and scalable audiences, she believes iHeart can provide marketers with unprecedented access to targeted consumer segments.
She also pointed to iHeartMedia’s brand strength, content portfolio, and deep local presence as competitive advantages in building a centralized advertising platform combining broadcast and streaming. By productizing audience data across its unified inventory, Coffey aims to bridge the gap between traditional broadcasting and modern ad tech, creating solutions that deliver both national scale and locally resonant engagement for brands.
Her appointment signals iHeartMedia’s intensified push to merge the breadth of radio with the precision of digital a shift that could reshape the future of audio advertising.
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