New strategic integration unites core capabilities across media, customer experience, influencer, and analytics to meet the evolving needs of modern marketers
Imre announced the launch of its Precision Experience Practice, a strategic integration of the agency’s Customer Experience, Media, Influencer, and Data & Analytics teams. This future-ready model is designed to help brands move with greater speed, intelligence, and agility, delivering connected brand experiences that drive real-world results.
The new practice offers clients a singular, streamlined solution that blends omnichannel strategy, real-time data intelligence, and AI-powered innovation. By bringing these functions under one collaborative umbrella, Imre delivers more efficient processes, speeds its go-to-market strategies, and integrated campaigns that meet audiences where they are—online and offline.
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“The launch of our Precision Experience Practice is a significant step in helping clients operate with greater speed, intelligence, and adaptability,” said Maryann Kuzel, Executive Vice President, Precision Experience Practice. “This isn’t just an operational shift—it’s about building a new kind of capability for our clients: one rooted in precision, fueled by data, and driven by innovation. It’s a bold approach designed to deliver the impact modern brands need in fast-moving environment.”
Clients will benefit from unified, data-informed strategies that seamlessly connect media, social, influencer, and digital efforts. With more agile workflows, the practice accelerates time to market and eliminates inefficiencies, while always-on insights and intelligence enable smarter, real-time decision-making. Through focused experimentation with AI and GenAI tools, the practice also brings innovation to scale—delivering future-forward solutions, driving measurable impact.
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“As we expand our role as a healthcare agency-of-record, we’re focused on integration to enhance marketing performance and accelerate impact—giving our clients a true edge in evolving biopharma landscape,” said Anna Kotis, President of Imre. “It’s a meaningful step forward in helping our clients win, while staying true to our mission of connecting people to brands during life’s most important decisions.”
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Source – PR Newswire
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