Instacart and Advantage Solutions Inc., a leading sales and marketing agency for consumer goods manufacturers and retailers, announced a strategic partnership to help consumer packaged goods companies (CPGs) of all sizes improve in-store execution. Together, Instacart and Advantage will deliver a transformative solution that combines Instacart’s scale, technology, and speed with Advantage’s retail relationships and expert workforce.
This offering combines Instacart’s in-store audit capabilities with Advantage’s retail execution services, enabling CPGs to quickly turn insights into action. The dynamic alert-based retail model allows CPGs to leverage Instacart’s technology and community of approximately 600,000 shoppers to perform in-store audits on product availability, pricing, placement, and display execution. The insights generated by Instacart shoppers’ in-store audits will trigger alerts to Advantage field teams, who can then act immediately to address the highest-priority areas.
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Once Advantage completes follow-up action items, Instacart shoppers can validate execution, providing objective proof of performance. This integrated approach gives CPGs visibility into in-store conditions and the ability to act quickly, which will help improve compliance, address out-of-stock issues, and boost performance while also creating new earning opportunities for Instacart shoppers.
“Managing in-store inventory is one of the most costly and complex challenges in grocery, and when products aren’t on shelves, everyone loses,” said Andrew Nodes, VP and GM of Instacart Business & Supply Chain. “We’re giving CPGs real-time data and insights to spot issues faster, act immediately, and do so in an expansive, yet affordable way. No one is better positioned to deliver this solution than Instacart, with our technology, scale, speed, and the unmatched power of our shopper community. Our goal is to enable retailers and brands with the supply chain visibility they need to streamline operations and create better experiences for their customers.”
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“We’re excited to partner with Instacart to bring this new retail model to life,” said Dave Peacock, CEO of Advantage Solutions. “By combining Instacart’s shopper community and technology with Advantage’s relentless retail execution and industry connectivity, we’re helping CPGs ensure greater on-shelf availability, fewer out-of-stocks, and stronger display compliance, all while doing so in the highest ROI way for brands.”
Instacart and Advantage have launched a successful pilot of the partnership, with plans to expand in 2026.
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Source – GlobeNewswire
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