As ecommerce brands face rising acquisition costs and increasing pressure to prove return on investment, unified data and automation are becoming central to modern marketing strategy across the MarTech ecosystem. Intuit has announced a new set of enhancements for Mailchimp designed to unlock more profitable ecommerce growth through advanced, data driven capabilities.
Available in 185 countries and territories across North America, Latin America, EMEA, and APAC, the updates aim to help merchants connect their data, activate omnichannel campaigns, and drive measurable outcomes without added complexity or cost. SMS marketing is also expanding into 34 new markets across Europe, including Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, and Poland, broadening Mailchimp global reach.
Email continues to be a primary revenue channel, with 69 percent of marketers identifying it as a core driver. However, many small and mid market businesses struggle to unify customer data and accurately measure performance. According to the company, only 33 percent of marketers say their pre opt in messaging is highly aligned, creating blind spots in attribution and ROI tracking.
“Ecommerce marketers are under pressure to show every campaign’s impact on revenue,” said Diana Williams, Vice President of Product at Intuit Mailchimp. “With this release, Mailchimp customers will reap the benefits of 26% more ecommerce triggers—bringing advanced data, automation, and analytics into a single platform helping businesses execute quickly, run sophisticated campaigns, and see exactly how their marketing drives ROI.”
The new features focus on turning data into actionable growth. Enhanced Shopify integration, along with site tracking and new connections to reviews platforms such as Yotpo and Judge.me, allow marketers to centralize consented ecommerce and sentiment data. This unified view supports smarter segmentation, including identifying high value buyers and at risk customers, and powers more advanced automations.
To improve omnichannel engagement, Mailchimp is introducing expanded SMS coverage, instant opt in through popups, and unique discount codes in SMS campaigns and forms. A revamped marketing dashboard now consolidates email, SMS, automation performance, and ecommerce events into a single view, helping marketers understand which campaigns drive revenue and where customers disengage.
Migration tools have also been updated to help businesses move to Mailchimp with minimal disruption, while AI driven features provide predictive analytics, automated content generation, reusable templates, and integration with ChatGPT to support data backed campaign execution.
Customer results underscore the platform impact. Ecommerce businesses using Mailchimp report measurable returns, including up to 22 times ROI from SMS campaigns and significant revenue gains through targeted automations. Companies that connect Mailchimp with Shopify are seeing up to a 41 dollar return for every dollar spent, according to company data.
“We’re a global business available in nearly every country across the world, and we’re delivering incredible ecommerce innovation that delivers real ROI,” said Ciarán Quilty, Senior Vice President for International at Intuit.
By combining unified customer data, automation, and AI within a single platform, Intuit Mailchimp is positioning itself as a comprehensive ecommerce marketing solution. As accountability and profitability take center stage, these enhancements aim to help digital sellers run smarter campaigns and build more sustainable growth models worldwide.
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