As marketers face growing pressure to prove how social advertising drives real revenue, platforms that can connect media spend to business outcomes are becoming essential to the MarTech stack. Invoca has announced new integrations with Reddit Ads and LinkedIn Ads, extending its ability to help brands and agencies measure, optimize, and scale social advertising based on true revenue impact rather than surface level engagement metrics.
Invoca said the new integrations allow marketers to directly connect Reddit and LinkedIn ad activity to leads, conversions, and revenue generated through contact centers and physical business locations. By closing the loop between paid social campaigns and downstream customer conversations, Invoca aims to give teams a clearer view of how social media investments translate into tangible business results.
The additions build on Invoca’s existing integrations with major social platforms including Facebook, Instagram, TikTok, Snapchat, and Pinterest. Together, the expanded set of integrations supports Invoca’s broader mission of helping chief marketing officers maximize the revenue impact of media spend across every channel. Powered by AI, the platform captures and analyzes customer interactions that occur after an ad click, enabling marketers to optimize campaigns with greater precision.
“Invoca is unique in capturing revenue-generating conversations driven by social advertising and tying those conversions back to campaigns, audiences, and spend,” said Nathan Ziv, SVP of Product Management at Invoca. “Our AI turns unstructured phone and SMS conversations into powerful first-party data that marketing teams can activate across their ad platforms to optimize spend, prove impact, and grow revenue faster.”
The announcement comes as social advertisers face increasing scrutiny over return on investment. Budgets are being spread across a growing number of platforms, yet many measurement solutions still focus primarily on clicks, impressions, and form fills. This leaves marketers with limited insight into high value outcomes such as phone based sales, booked appointments, and in store conversions that often occur after the initial digital interaction.
Invoca’s approach centers on first party data derived from real customer conversations. Using AI, the platform captures calls and messages generated by social ads, analyzes intent and outcomes, and attributes those results back to the correct channels, campaigns, and ads. This allows teams to move beyond vanity metrics and optimize their paid social strategies around conversion quality and revenue contribution.
With Reddit Ads and LinkedIn Ads now part of the same framework as other major social platforms, marketers can evaluate performance across their entire social mix in a unified way. The integrations enable end to end visibility from campaign exposure to offline and online revenue, helping teams make more informed decisions around bidding, budgeting, and messaging.
The platform also enables conversation based audience targeting. Insights from phone and messaging interactions can be transformed into structured first party data, allowing marketers to retarget high intent leads, suppress ads for converted customers, and build stronger lookalike audiences. Invoca said the integrations are designed to be simple and accessible, with no code setup required, allowing teams to activate and manage supported social platforms directly within the Invoca environment.
As social advertising matures and accountability becomes non negotiable, the Invoca Reddit Ads and Invoca LinkedIn Ads integrations reflect a broader industry shift toward revenue centric measurement. By tying social media spend to real world outcomes, Invoca is positioning itself to help marketers justify investment, optimize performance, and drive faster revenue growth across an increasingly complex social advertising landscape.
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