Iterable, the AI-powered communication platform, has been named a category leader in multiple G2 Fall and Summer Reports, securing top rankings across nine categories and several global regions, including Latin America, EMEA, APAC, and ANZ. The recognition highlights Iterable’s growing global footprint and excellence in key segments such as Marketing Automation, Personalization, and Mobile Marketing.
Based solely on verified user feedback, these accolades from G2 underscore Iterable’s strong customer partnerships and the measurable value its platform delivers to marketers worldwide. The consistent praise reflects the company’s mission to empower marketing teams to create personalized, data-driven engagement strategies that drive business growth.
Marketing Technology Insights: Mixpanel Acquires DoubleLoop To Drive Product-To-Revenue Outcomes With AI
“Our customers’ success is the most meaningful measure of our own,” said Jeff Samuels, Chief Operating Officer at Iterable. “G2’s recognition underscores the real, measurable impact Iterable is driving for our global customer community. Because these honors are based entirely on authentic customer feedback, they affirm the trust our customers place in Iterable and validate our continued focus on building technology that empowers marketers to achieve their best work.”
Iterable’s recognition as a leader builds on its reputation for innovation and ease of use. Customers on G2 consistently praise Iterable’s automation capabilities, intuitive interface, and dedicated customer support. One marketing leader at a mid-market organization noted, “I really appreciate Iterable’s continuous drive for innovation and its commitment to staying ahead of industry trends and customer needs. One standout example is their upcoming AI Agent… It’s designed to revolutionize CRM management by automating key tasks and providing real-time insights, analytics, and predictions.”
Enterprise users also cite Iterable’s flexibility and quality. A senior leader in the entertainment industry described it as “straightforward to learn and utilize” while retaining “the flexibility and quality” needed for complex segmentation. Others highlight Iterable’s user-friendly design and cross-channel capabilities, with one marketing specialist calling it “the most user-friendly communications channel software I’ve used in my career.”
Marketing Technology Insights: Fortune 500 Brands Double Return on Ad Spend Using Adora’s Speed-Of-Culture AI Platform
Iterable’s partnership-driven approach also garnered praise for its onboarding, service, and community engagement. A mid-market email marketing manager commended the company’s responsiveness, saying, “The best part of switching [to Iterable] has been the people. We had great support whilst prospecting and onboarding, and we are now working with our customer success manager who is readily available and offers great insight.”
Key proof points from G2’s Fall and Summer Reports include:
- Global Momentum: Recognition across multiple international markets reinforces Iterable’s expanding global presence.
- High Index Scores: Top marks across G2’s Usability, Results, and Relationship indexes demonstrate that customers find Iterable efficient, impactful, and reliable.
- Comprehensive Category Leadership: Iterable leads in nine categories, including Personalization, Marketing Automation, Customer Data Platform, Push Notification, SMS Marketing, and Customer Journey Analytics showcasing its end-to-end approach to modern marketing.
This continued recognition reflects Iterable’s position as a trusted partner to the world’s most innovative brands, enabling marketers to connect with audiences more intelligently, creatively, and effectively.
Marketing Technology Insights: Resulticks and TCS Deepen Strategic Alliance To Accelerate Global Adoption of RESUL Platform
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
