JamLoop has strengthened its executive leadership team with two senior appointments as the company accelerates growth in the connected TV advertising market. The CTV first technology platform announced that Jeff Fagel has joined as Chief Marketing Officer, while Oksana Korsakova has been promoted to Chief Operating Officer. The leadership changes reflect JamLoop’s focus on scaling performance driven advertising solutions as marketers increasingly turn to streaming TV for measurable growth.
JamLoop is designed to help local businesses agencies and brands reach high value audiences with precision and speed. The platform supports multiple engagement models including managed services self service activation and white label deployments. By giving marketers direct control over targeting measurement and outcomes through a transparent CTV advertising software platform JamLoop positions itself as an alternative to legacy demand side platforms and closed ecosystems that often limit flexibility and insight.
Marketing Technology Insights: Gradial Raises $35 Million to Redefine Enterprise Marketing Through AI Agents
Chief Executive Officer and Founder Leif Welch said the appointments align with the company’s original vision of simplifying how TV advertising works. “JamLoop was built to simplify and modernize how TV advertising gets done. We saw the limitations of legacy DSPs and walled gardens and knew there was a better way. That meant starting from scratch building for transparency and putting outcomes first. Jeff track record in building category narratives and scaling marketing teams makes him a critical addition as we expand our solutions and serve an even broader set of performance focused local businesses agencies and brand advertisers.”
The leadership update follows a year of strong momentum for JamLoop. The company reported revenue growth of thirty five percent compared with the prior year while average revenue per customer increased by forty eight percent. JamLoop also expanded its product portfolio with a fully self service CTV platform added display audio and pause ad formats and secured a national white label partnership with a major streaming service. The platform has received industry recognition from Deloitte Fast Five Hundred AdExchanger Power Players Inc Power Partners and the Stevie Awards for Tech Excellence.
Fagel joins JamLoop as advertisers reassess how connected TV fits into performance marketing strategies. “Advertisers no longer see CTV as just an awareness channel. They are asking the same questions they ask of every other digital channel What did I get for my spend,” said Jeff Fagel Chief Marketing Officer at JamLoop. “JamLoop answers that with a CTV advertising platform built from the ground up for precision flexibility and measurable results. The explosion of AI self service and local activation has created new urgency and new opportunity.”
Marketing Technology Insights: Stagwell Appoints Jonathan Gardner as CEO of Harris Quest
Fagel brings extensive experience from adtech and brand marketing roles including leadership positions at Epsilon and Madhive as well as earlier work with PepsiCo Gatorade Frito Lay and ConAgra. His background reflects deep familiarity with the challenges brands and local advertisers face when proving impact.
Korsakova steps into the Chief Operating Officer role after leading JamLoop marketing since 2023. With seventeen years of experience across advertising and SaaS operations she will oversee service delivery customer success and operational scale. “Performance is in our DNA and so is accountability,” said Oksana Korsakova Chief Operating Officer at JamLoop. “As advertisers expect more from CTV it is our job to remove barriers to successful campaigns and build systems that scale with our clients ambitions.”
The appointments position JamLoop to continue expanding its footprint in the evolving CTV landscape. As connected TV matures into a core performance channel leadership alignment around growth accountability and operational excellence will be critical.
Marketing Technology Insights: Tealium Supports Global Brands With Record Black Friday, Cyber Monday Volume
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
