Global advertisers are increasingly seeking unified ways to activate digital out of home campaigns across markets, and JCDecaux is positioning itself at the center of that shift. JCDecaux has unveiled the world’s first global programmatic DOOH media solution, expanding its programmatic capabilities beyond airports to enable seamless worldwide campaign activations across street, transport, and retail environments.
JCDecaux said the expanded offering builds on the momentum of its initial global airport programmatic launch in 2024. By extending programmatic digital out of home across its full portfolio, the company aims to give brands a single, streamlined way to reach audiences throughout the consumer journey, regardless of geography. The solution allows advertisers to plan, buy, and activate campaigns across tens of thousands of premium digital screens through one coordinated framework.
The JCDecaux global programmatic DOOH media solution leverages the company’s international footprint and ad tech infrastructure to deliver real time, data driven activation across more than thirty five markets. Campaigns can be launched instantly and measured consistently, giving advertisers the flexibility to respond to changing conditions while maintaining global scale. The approach reflects the growing role of programmatic buying in digital out of home as brands prioritize accountability and efficiency in media investment.
The solution is part of JCDecaux AdTech suite and is available exclusively through VIOOH, the company supply side platform. Buyers can activate inventory through Displayce and more than fifty five integrated demand side platforms, bringing programmatic DOOH closer to the workflows already used by global media teams.
According to JCDecaux, the expansion reinforces its long standing role as a technology innovator in the out of home industry. Digital out of home has become a key growth driver as advertisers increasingly adopt programmatic methods to deliver dynamic storytelling at scale. By connecting airports, streets, transport hubs, and retail locations within a single digital framework, the company is simplifying access to global audiences.
“By bridging all physical environments within a unified digital framework, we offer advertisers unprecedented access to global audiences, bringing to brands worldwide outdoor advertising that is both more accessible and more impactful. This ensures the right message is delivered at the right place and time,” said Clément Lion, DOOH and Programmatic Sales Director at JCDecaux France and Chairman of the Global JCDecaux International Programmatic Council.
Dallas Wiles, Co Chief Executive Officer of JCDecaux UK and Chairman of the Global Sales and Marketing Committee, emphasized simplicity in global activation. “We believe global storytelling should be simple. This initiative reflects our commitment to excellence by removing barriers to global OOH media, offering a streamlined and efficient way to connect with consumers everywhere.”
Jean François Decaux, Chairman of the Executive Board and Co Chief Executive Officer of JCDecaux, described the launch as a major milestone. “By introducing the world’s first truly global programmatic DOOH media solution, we are taking a major step forward in making out of home even more flexible, accountable and easy to buy for our clients. Building on the rapid digitisation of our portfolio in key markets such as the UK and Brazil, and the strong development of programmatic in Germany, this innovation demonstrates our ability to combine the power of our premium assets with data and technology to deliver more effective, brand-safe and measurable campaigns at scale.”
For the MarTech ecosystem, the JCDecaux global programmatic DOOH media solution signals a turning point for worldwide digital out of home buying. By aligning premium inventory, data, and automation into a single global offer, JCDecaux is setting a new benchmark for how brands can activate and measure DOOH campaigns with consistency, scale, and confidence.
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