Strategus, advised by JEGI CLARITY, has been sold to CIVC Partners. Founded in 2013, Strategus is the leading managed services provider of high-performance connected TV (“CTV”) advertising campaigns. Since its founding, Strategus has been committed to helping both middle-market agencies and brands navigate the complexities of the digital advertising landscape by offering fully managed, data-driven programmatic CTV and omnichannel marketing solutions. The Company’s proven ability to deliver measurable results has made it a trusted partner for both agency and brand clients who want to capitalize on the power of connected TV to reach their valuable, targeted audiences.
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CIVC’s investment will enable Strategus to strengthen its technology platform, scale its operations, and expand its offering of innovative, data-driven solutions that help clients optimize their CTV marketing investments. Strategus’ unique managed services approach to programmatic CTV advertising will continue to empower agencies and brands to drive deeper audience engagement and attractive ROAS in the quickly growing connected TV ecosystem.
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About JEGI CLARITY
JEGI CLARITY is a pre-eminent M&A advisory firm for the media, events, marketing, information and technology industries. With a global reach from New York, London, Boston, and Sydney, we have closed more than 800 transactions during our 35+ year history.
Founded in 2013, Strategus is the leading managed services provider of high-performance connected TV (“CTV”) advertising campaigns. Since its founding, Strategus has been committed to helping both middle-market agencies and brands navigate the complexities of the digital advertising landscape by offering fully managed, data-driven programmatic CTV and omnichannel marketing solutions. The Company’s proven ability to deliver measurable results has made it a trusted partner for both agency and brand clients who want to capitalize on the power of connected TV to reach their valuable, targeted audiences.
CIVC’s investment will enable Strategus to strengthen its technology platform, scale its operations, and expand its offering of innovative, data-driven solutions that help clients optimize their CTV marketing investments. Strategus’ unique managed services approach to programmatic CTV advertising will continue to empower agencies and brands to drive deeper audience engagement and attractive ROAS in the quickly growing connected TV ecosystem.
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Source – PR Newswire
