As video becomes the dominant format across marketing, entertainment, and digital media, production teams are under growing pressure to deliver more content faster without sacrificing quality. Katalist has announced a $1.5 million funding round led by South Central Ventures to advance its AI video production platform, positioning the company to build what it describes as the next generation operating system for professional video creation.
Katalist is developing an AI driven video production platform designed to automate complex, high end workflows across film, marketing, and commercial content. By applying machine learning across the entire production lifecycle, the platform aims to replace fragmented tools and manual processes with a unified system that supports everything from pre production planning to final output.
The company addresses a core challenge facing modern video teams: rising demand paired with limited time and budgets. Katalist’s platform enables creators to transform scripts into structured shot lists, storyboards, and finished video assets while maintaining creative control. This approach allows teams to scale production efficiently while preserving the level of polish audiences expect from premium video.
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The company was founded by Andraz Zvonar and Blaz Blokar, who met nearly five years ago while working together on creative automation products. Through their previous work with global brands, they experienced firsthand how resource intensive and complex video production can be, even with significant budgets and access to top tier talent.
“We helped the world’s top brands create higher-quality video and reach more than 1 billion people while spending less. Now our mission is to empower storytellers everywhere to do their best work without budget or time constraints,” said Katalist co-founder and CEO Andraz Zvonar.
Since launching its platform, Katalist has seen rapid adoption among professional users. More than 250,000 creatives now use the platform to automate aspects of video production with AI. Collectively, users have created millions of projects and generated tens of millions of images and videos through the system. Katalist produced content has already reached millions of viewers across television, social media, and streaming platforms, demonstrating the platform’s ability to support real world, large scale distribution.
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The new funding will be used to further develop Katalist’s AI video production operating system, with a focus on improving automation, scalability, and creative performance. The company aims to enable production methods that outperform traditional approaches in speed, cost efficiency, and output quality, while remaining accessible to a broader range of creators and organizations.
For marketers and creative leaders, the rise of AI video production platforms like Katalist reflects a broader shift within the MarTech ecosystem. As video continues to dominate customer engagement strategies, tools that reduce friction and accelerate production timelines are becoming essential infrastructure.
With fresh capital and a growing user base, Katalist is positioning itself as a foundational layer in the future of professional video production, where automation, creative control, and scalability converge.
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