KERV.ai, a leader in AI-driven video analysis and monetization, announced a new collaboration with Amazon Ads that makes its interactive and shoppable technology available across Amazon’s owned-and-operated (O&O) and third-party premium inventory. For the first time, brands can activate commerce-enabled creative across Prime Video, Freevee, Fire TV, IMDb, and other top-tier publishers all within their Amazon campaigns.
Through this partnership, advertisers can now seamlessly “KERV” their creative assets within Amazon activations, integrating AI-powered interactivity into every stage of the customer journey. The solution allows brands to merge KERV’s deep video intelligence and shoppable technology with Amazon’s premium audience insights, creating immersive advertising experiences that inspire and convert audiences without breaking the viewing flow.
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Brands can activate KERV-enhanced creative through Amazon’s DSP via private marketplaces, programmatic guaranteed deals, or direct insertion orders enabling flexibility across different buying models. This capability helps advertisers collapse the marketing funnel, turning awareness and engagement into measurable growth by delivering shoppable moments directly where audiences watch, shop, and stream.
“With this partnership, brands can now deliver KERV-powered creative across Amazon’s high-quality, one-of-a-kind properties and audience data, capturing attention and driving outcomes at scale through Amazon and beyond,” said Marika Roque, Chief Innovation Officer at KERV.ai. “Today’s audiences don’t just want to watch they want to engage and participate with what’s on the screen on their own terms. That’s why interactive TV has shifted from a nice-to-have to a must-have.”
According to KERV.ai’s 2025 Shoppable TV Insights Report, 35% of consumers have interacted with shoppable ads when the experience feels relevant and seamless proof that interactivity now drives modern viewing expectations. The collaboration allows advertisers to tap directly into this consumer behavior, leveraging Amazon’s scale and measurement capabilities combined with KERV’s patented video technology to deliver personalized, commerce-enabled storytelling.
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By integrating KERV-powered creative with Amazon Ads, advertisers can:
- Build brand awareness and market share through interactive CTV and OLV campaigns
- Spotlight new products and promotions using dynamic creative optimization
- Engage viewers with QR codes, product carousels, and clickable overlays
- Drive conversions directly from streaming environments
This partnership advances KERV.ai’s mission to redefine how audiences interact with video media. By uniting AI-driven creativity with Amazon’s global reach, brands can now deliver next-generation commerce experiences that connect inspiration to purchase across every device and streaming surface.
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