Kevel has appointed retail media and ad tech veteran Jaclyn Nix as Chief Operating Officer, a move that underscores the company’s ambition to scale its retail media technology business amid rising global demand. The announcement matters for the MarTech ecosystem as retailers increasingly look to build differentiated retail media networks powered by first party data, AI driven targeting, and flexible infrastructure.
Kevel, a leading retail media technology provider, said Nix brings more than 18 years of experience in digital marketing and retail media, including a track record of launching more than 40 retail media programs and driving sustained revenue growth across multiple retail networks. Her appointment comes at a time when Kevel is expanding rapidly to support retailers, marketplaces, and digital platforms seeking greater control over their advertising businesses.
Nix joins Kevel from Epsilon Retail Media, formerly CitrusAd, where she most recently served as executive vice president of brand sales. In that role, she led strategic and consultative sales teams across mass, club, dollar, convenience, and specialty retail verticals. She also played a key role in establishing CitrusAd’s United States footprint in 2020 through the acquisition of the Mi9 Retail Media Network, formerly MyWebGrocer, where she previously held senior leadership positions overseeing the full media business. Her work with major retailers has made her a well known figure in the retail media industry.
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“Jaclyn is one of the most accomplished executives in the retail media industry, having been instrumental in building and scaling some of the most successful retail media networks in the market,” said James Avery, CEO and Founder of Kevel. “She brings deep expertise in helping retailers monetize their onsite assets, first-party data, and in-store promotional placements aligns perfectly with Kevel’s mission to empower businesses to build differentiated, AI-powered retail media networks. Her operational excellence and proven ability to drive exceptional revenue growth will be invaluable as we expand our platform, customer base, and advisory services to help clients run world-class retail media networks.”
As Chief Operating Officer, Nix will oversee Kevel’s day to day operations, with responsibility for improving organizational efficiency, scaling go to market execution, and strengthening customer partnerships. Her background managing full profit and loss accountability across sales, operations, account strategy, analytics, research and development, and business development is expected to support tighter cross functional alignment as Kevel grows.
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“Throughout my career, I’ve been passionate about helping retailers and brands navigate the complex and ever-changing retail media landscape,” said Jaclyn Nix, Chief Operating Officer of Kevel. “Kevel’s API-first approach and commitment to giving retailers full control over their first-party data is exactly what the market needs. I’m thrilled to join a company that shares my vision for empowering retailers to build and scale their own differentiated ad platforms. Together, we’ll help even more businesses unlock the full potential of retail media.”
Nix’s appointment reinforces Kevel’s focus on operational excellence as it continues to invest in its AI enabled Retail Media Cloud platform. The company is expanding its capabilities in ad serving, audience segmentation, and campaign management, while advancing AI driven features such as yield forecasting, custom relevancy, and audience building. As retail media becomes a core revenue engine for more brands, Kevel’s leadership addition signals its intent to remain a key infrastructure provider in the evolving commerce advertising landscape.
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