As global e-commerce continues to expand, businesses are increasingly seeking technology solutions that unify commerce infrastructure with customer engagement platforms. Klaviyo and Shopify have announced an expanded integration designed to help brands scale internationally while maintaining consistent, localized customer experiences.
Klaviyo, a CRM and marketing automation platform, and Shopify, a global commerce platform, have deepened their product integration to improve how customer and product data flows between the two systems. The enhanced interoperability enables brands to synchronize localized product information across regions and deliver personalized marketing experiences to customers worldwide.
Global e-commerce sales are expected to reach $6.4 trillion by 2026, highlighting the growing importance of international expansion for modern retail businesses. However, companies expanding into new markets often face operational challenges when managing localized product catalogs, pricing, and content across multiple regions.
The expanded integration introduces Locale Aware Catalogs, a feature designed to synchronize regional product data from Shopify Markets directly into Klaviyo’s CRM platform. The capability automatically transfers localized product attributes including translated descriptions, regional pricing, currency, and market-specific URLs into Klaviyo’s marketing and service tools.
This unified data foundation allows businesses to manage a single global product catalog while ensuring customers receive content tailored to their specific location.
“Our partnership with Shopify is built on a shared vision to make brands more successful as they scale globally,” said Andrew Bialecki, co-founder and co-CEO of Klaviyo. “Shopify enables merchants to sell anywhere and Klaviyo helps make every customer relationship more valuable. Innovations like Locale Aware Catalogs allow merchants to run one global strategy while delivering experiences that feel truly local in every market.”
With the new integration, Klaviyo’s AI-powered tools including features such as Smart Translations and Personalized Send Time can automatically deliver marketing content in the appropriate language, currency, and regional context based on each customer’s location.
The system also enables brands to create dynamic marketing workflows that adapt to regional requirements without requiring multiple campaign templates. For example, a single email campaign can automatically display the correct pricing, language, and product availability for each recipient depending on their market.
Additional features include regional product filtering to ensure shoppers only see items available in their country and automatic redirection of product links to the correct localized storefront.
According to an IDC Business Value Executive Summary, businesses using Klaviyo and Shopify together experienced 73 percent revenue growth over three years, illustrating the potential benefits of integrated commerce and marketing platforms.
Retail brands operating globally have already begun adopting the integration. Marc Le Roux, Chief Executive Officer for Reebok Europe (GB Brands), emphasized the importance of aligning storefront and marketing localization strategies.
“Maintaining a seamless and localized customer experience is critical,” Le Roux said. “Shopify Markets gives us the infrastructure to localize our storefront, and with Klaviyo’s Locale Aware Catalogs, that same accuracy carries through to our marketing and customer engagement.”
Atlee Clark, Vice President of Partnerships at Shopify, added that extending Shopify Markets capabilities into Klaviyo simplifies international expansion for merchants managing multiple regions and channels.
By strengthening their integration, Klaviyo and Shopify aim to help brands streamline global commerce operations while delivering personalized customer experiences across markets.
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