Executive leadership appointments often signal a company’s readiness for its next stage of growth, particularly in the MarTech and adtech sectors where scale, governance, and investor confidence are closely linked. KNOREX has announced that its Board of Directors has appointed Michael Sun as Chief Financial Officer, strengthening the company’s executive team as it advances its strategy as a newly public organization.
The appointment takes effect on January 22, 2026. KNOREX, which trades on the NYSE American under the ticker KNRX, is positioning itself for accelerated expansion as demand for AI powered programmatic advertising solutions continues to grow globally. The company said the addition of a seasoned finance leader reflects its focus on building internal infrastructure, strengthening financial controls, and supporting long term value creation for shareholders.
“Michael brings deep capital markets and public-company experience that KNOREX needs at this stage of our development,” said Dr. Justin Choo, CEO and Chairman of KNOREX. “As we gain commercial traction and continue to scale our AI-driven advertising platform globally, disciplined financial leadership, strong reporting, and effective engagement with the investment community are critical. Michael’s background supporting U.S.-listed companies positions us well to strengthen our financial foundation and execute our long-term strategy as a public company.”
Michael Sun steps into the CFO role following his tenure as Head of Capital Markets at KNOREX, where he played a central role in capital markets planning, investor engagement, and preparations leading up to the company’s public listing. His appointment ensures continuity at a time when financial transparency and operational readiness are increasingly important for public adtech companies navigating competitive and regulatory pressures.
“KNOREX has built a strong AI-driven platform and a growing global presence following its public listing. I am excited to step into the CFO role at this pivotal moment in the Company’s evolution and to work closely with the Board and management team to further enhance financial discipline, transparency, and operational readiness as KNOREX continues to scale,” Sun said.
Before joining KNOREX, Sun held senior leadership roles at Jiayin Group and Fang Holdings, both publicly listed in the United States. At Jiayin Group, he served as Vice President of Capital Markets, while at Fang Holdings he held the role of Director of Investor Relations, supporting investor communications, public market compliance, and capital markets strategy. Earlier in his career, Sun worked at Davis Polk and Wardwell LLP in Beijing, gaining experience in legal and financial advisory environments.
Sun holds a master’s degree in financial management from Central Queensland University and a bachelor’s degree in finance from La Trobe University. His background across capital markets, investor relations, and public company operations aligns closely with KNOREX objectives as it scales its platform and expands its global footprint.
As KNOREX appoints Michael Sun as Chief Financial Officer, the move underscores how financial leadership is becoming a strategic priority for AI focused advertising companies seeking sustained growth, stronger governance, and credibility in the public markets.
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