As automotive marketers increasingly demand measurable outcomes from digital advertising, platforms capable of linking brand awareness directly to real world customer actions are gaining importance across the MarTech ecosystem. New campaign results released by KNOREX highlight how AI driven programmatic advertising can translate large scale digital engagement into verified dealership visits.
KNOREX Ltd., a provider of AI powered programmatic advertising solutions listed on NYSE American, announced performance results from a national automotive campaign executed through its unified XPO platform. The initiative was conducted in partnership with a United States based automotive digital engagement and reputation management platform serving thousands of dealership locations nationwide, demonstrating the company’s expanding presence within the automotive advertising sector.
The campaign ran during the highly competitive Black Friday retail period, a time when advertising demand surges and media costs typically increase significantly. KNOREX designed the campaign to connect upper funnel awareness efforts with lower funnel performance outcomes, combining video advertising with performance oriented display activation.
Across more than 106 million impressions, the XPO platform coordinated cross channel execution intended to move audiences from digital engagement toward physical dealership visits. The campaign generated over 6.9 million video interactions at national scale, with engagement rates reaching as high as 28 percent through the use of dynamic creative optimization that adapted messaging based on audience behavior and performance signals.
The initiative also tracked more than 54,000 offline dealership visits, directly linking digital advertising exposure to showroom traffic. Despite the seasonal surge in competition, the campaign maintained display CPMs below $2.50 and video CPMs ranging between $3.40 and $4.20. KNOREX reported a cost per acquisition below $4 for dealership visits, underscoring efficiency during one of the most demanding advertising periods of the year.
The XPO platform’s artificial intelligence engine continuously optimized bidding strategies, creative sequencing, and budget allocation across channels in real time. Automated decisioning allowed the campaign to scale reach while maintaining engagement and cost performance. KNOREX’s managed services team also provided strategic oversight to ensure alignment between awareness objectives and measurable business outcomes.
Automotive advertisers are increasingly shifting toward performance focused strategies that connect marketing investment with tangible customer actions. Dealership networks, facing evolving consumer behavior and competitive promotional cycles, are prioritizing solutions capable of delivering both scale and accountability across distributed locations.
“This campaign reflects the strength of our unified AI architecture and our ability to execute at national scale,” said Abhishek Kumar, Vice President of Product and Engineering of KNOREX. “Automotive advertisers are moving beyond engagement metrics and demanding measurable business outcomes. Our platform’s ability to convert awareness campaigns into dealership visits—while maintaining cost efficiency during one of the most competitive retail periods of the year—demonstrates the performance capability and scalability of XPO.”
The results reinforce growing industry demand for AI driven programmatic advertising platforms that bridge online engagement and offline conversion metrics. As brands seek clearer attribution and stronger return on media investment, unified AI systems are increasingly positioned as essential tools for delivering measurable outcomes across complex, multi location advertising environments.
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