Landbase Acquires Adauris To Add Vibe AI To Inbound Marketing

Landbase, the agentic AI company focused on transforming how businesses grow, has announced the acquisition of Adauris, a startup known for creating custom intent signals through content generation to help B2B companies identify, engage, and convert high‑intent prospects. The purchase deepens Landbase’s push into AI‑native inbound marketing and follows its recent $30 million Series A funding round positioning the company as the first unified platform for outbound and inbound go‑to‑market (GTM) automation.

Adauris’ technology and team have already influenced Landbase’s product roadmap, powering the company’s first inbound marketing feature. The startup built its reputation on content‑driven lead generation, leveraging high‑intent signal infrastructure across niche B2B media networks to capture more than 10 million monthly impressions and surface over 45,000 qualified prospects each day.

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Landbase CEO Daniel Saks describes this evolution under the concept of “Vibe AI”  a new paradigm where users simply express their marketing goals in natural language, and intelligent, multi‑modal AI agents handle execution without the need for complex interfaces or manual workflows. “The Adauris team brings both technical depth and GTM expertise to accelerate our inbound vision,” Saks said. “We’re launching powerful capabilities like signal‑based LinkedIn publishing and setting the stage for AI‑driven marketing channels that will complement our outbound strengths.”

The Adauris team will take on key leadership roles within Landbase:

Former Adauris CEO Logan Underwood becomes Head of Partnerships, tasked with expanding the company’s agency ecosystem.

Former COO Tina Haertel steps in as Director of Product to lead inbound marketing development.

Former CTO Griffin Cook will guide engineering for the inbound product portfolio.

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Underwood said joining Landbase offers the chance to address a critical gap in the market the need for a single platform that blends inbound and outbound into synchronized omni‑channel campaigns. The team has already delivered a LinkedIn thought‑leadership posting feature that enables GTM teams to publish signal‑driven content, monitor real‑time buyer engagement, and “warm the market” without leaving the Landbase environment.

According to Haertel, the goal is to make every piece of content purposeful and connected to tangible demand generation. This LinkedIn tool marks only the beginning of Landbase’s inbound expansion, with future plans to add more publishing outlets, richer engagement analytics, and expanded signal‑based content automation.

With Adauris now fully integrated, Landbase is advancing toward its vision of becoming the operating system for GTM intelligent, connected, and capable of turning marketer intent into measurable results across every channel.

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