As influencer marketing matures into a performance driven channel, the Later 360 launch introduces a unified analytics solution designed to give brands full visibility into creator driven campaigns across awareness, engagement, and commerce outcomes.
Later announced the release of Later 360, a reporting suite that consolidates organic performance, paid amplification, and sales impact into a single dashboard. The Later 360 unified reporting platform aims to solve one of the industry’s biggest challenges by eliminating fragmented reporting across multi channel influencer programs and delivering enterprise level measurement aligned with business outcomes.
The platform is powered by Later’s extensive creator dataset, which includes more than two billion dollars in verified influencer driven purchases, over one billion Link in Bio transactions, an ecosystem of 16 million creators, and millions of scheduled posts generating more than 130 billion impressions annually. Using Later EdgeAI, the company’s proprietary predictive intelligence engine, the system converts large scale performance data into actionable insights that help marketers understand what drives engagement and conversions.
The Later 360 unified reporting platform enables marketing teams to evaluate influencer investments across the entire funnel within one environment. Brands can track organic reach, paid campaign performance, and commerce results simultaneously, allowing organizations to identify where budgets generate the strongest return and where future investment should be directed.
“Later 360 is intelligence built for how your business actually runs,” said Justin Withers, CPO of Later. “Enterprise teams need reporting that reflects the complexity of their programs. When marketers can see the complete story of their influencer investments in a way that aligns with their business structure, they make bolder decisions with greater confidence.”
Designed with enterprise workflows in mind, Later 360 allows companies to analyze performance by product category, creator tier, retailer channel, and campaign objective. Teams can compare projected and actual spend, evaluate category level return on investment, and monitor cross platform performance through customizable reporting views tailored to organizational structures.
Reports update automatically as campaigns run, creating a single source of truth across influencer activations. The system integrates data from Later Influence and Mavely commerce platforms, removing the need for manual data consolidation while enabling segmentation by platform, campaign, creator tier, product category, or retailer channel.
“This is a significant step forward for the industry,” said Danielle Wasserman, Manager, Social Media and Content at BISSELL Homecare, Inc. “For the first time, we can see the entire story of our influencer program in a way that aligns with how our business runs. Later 360 gives us the flexibility and visibility to move faster, prove value across the full funnel, and invest with conviction.”
The Later 360 unified reporting platform reflects broader industry demand for measurable influencer marketing tied directly to revenue outcomes rather than isolated engagement metrics. As brands scale creator partnerships across multiple channels, unified analytics platforms that connect awareness to commerce are becoming essential infrastructure for modern marketing organizations.
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