Later, a global leader in the creator economy and social commerce, has unveiled Mavely Boosts, a pioneering new feature designed to transform how creators earn through affiliate marketing. Mavely Boosts introduces the industry’s first centralized feed that highlights real-time, high-paying, limited-time commission opportunities, opening access to creators of all sizes without restrictions like minimum follower counts or approval hurdles.
Unlike traditional platforms that reserve premium earnings for top-tier influencers, Mavely Boosts democratizes access by providing a transparent, performance-driven system that offers two types of commission multipliers. Creators can tap into brand-wide temporary boosts, often linked to seasonal promotions, and product-specific boosts that stack commissions from both brands and major retailers, potentially delivering up to triple the usual affiliate earnings.
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Evan Wray, President of Later and Mavely, emphasized that this feature addresses a key challenge in the creator economy creators frequently miss out on higher commission rates due to lack of visibility, while brands find it difficult to engage creators during crucial sales periods. By surfacing these real-time opportunities within one accessible feed, Mavely Boosts fosters a symbiotic ecosystem beneficial to both creators and brands.
The new feed provides creators with instant insight into active commission boosts, complete with expiration dates and detailed potential earnings, enabling them to make informed choices about what to promote. Brands, in turn, gain increased engagement and better accountability through enhanced performance tracking during promotional campaigns.
Among the key functionalities of Mavely Boosts are the real-time discovery of boosted affiliate options, a unique stacked commission model combining retailer and brand rates, universal access without entry barriers, clear performance metrics showing base and bonus rates, and seamless one-click link generation that automatically tracks sales attribution.
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At launch, more than 200 brand partners across categories including consumer goods, fashion, beauty, and home will participate, offering boosted commissions on thousands of products during promotional periods. Scott Sutton, CEO of Later, noted that this innovation aligns with the broader movement toward performance-based creator marketing, underscoring that their dual relationships with brands and creators position them to drive value and measurable results.
Currently backed by a community of over 120,000 creators generating $1.5 billion in annual sales for partner brands, Mavely Boosts equips creators with a vital tool to spot and act on lucrative commissions right when they matter most. Looking ahead, Later plans to enrich this feature throughout 2025 by expanding retail partnerships and enhancing the discovery experience, aiming to continuously elevate creator monetization and brand performance in the evolving social commerce landscape.
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