Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Rockbot, TikTok Partner To Expand Digital Advertising Opportunities
A major shift in digital advertising’s reach is underway with the announcement that Rockbot, a leader in digital out-of-home (DOOH) entertainment networks, has teamed up with TikTok to bring one of social media’s most engaging video platforms into real-world environments. This partnership opens an entirely new frontier for brands, allowing their campaigns and branded content often designed for mobile-first audiences to now appear on digital screens embedded in retail stores, restaurants, gyms, and other high-traffic public venues.
NiCE and RingCentral Expand Partnership To Boost AI-Driven Customer Experiences
NiCE has announced a multi-year renewal and expansion of its long-standing partnership with RingCentral, Inc., a leading provider in AI-driven business communications. This extension focuses on jointly marketing and selling the RingCentral Contact Center™, an enterprise-grade customer engagement platform powered by NiCE’s CXone Mpower AI technology. The renewed collaboration aims to further accelerate the transformation of customer and employee experiences through AI-powered solutions.
Vistar Media and Acxiom Partner To Bring Richer Audience Targeting to OOH Advertising
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, announced a new data integration with Acxiom, the Interpublic Group (IPG)-owned enterprise customer intelligence company. This strategic partnership brings Acxiom’s robust consumer data directly into Vistar’s demand-side platform (DSP), enabling more personalized, effective OOH campaigns for brands and agencies across the U.S.
Townsquare Forms Strategic Alliance With Renda Media
Townsquare Media, Inc., a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced a strategic digital advertising partnership with Renda Media, a local media company with a strong presence in six U.S. cities (including Ft. Myers/Naples, FL; Jacksonville, FL; Pittsburgh, PA; Indiana, PA; Greensburg, PA; and Punxsutawney, PA) that do not overlap with Townsquare’s market footprint.
StreetMetrics Launches Intelligence, a Command Center for Data-Driven OOH Advertising
StreetMetrics has introduced its new platform, Intelligence™, an ambitious bid to bring the rigor of digital marketing analytics to the out-of-home (OOH) advertising arena. At a time when brands and agencies grapple with fFragmented media consumption, OOH continues to be a valuable channel but until now, it has lacked unified measurement and real-time optimization capabilities.
Intelligence™ seeks to address these challenges by acting as a centralized hub where advertisers and planners can oversee every aspect of their OOH campaigns. The platform integrates data streams from myriad sources, including digital billboards, transit ads, and mobile geolocation datasets. Through an intuitive dashboard, users can monitor campaign health, analyze audience movements, review demographic overlays, and evaluate post-campaign performance all down to precise geographical and temporal
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
