Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Intent IQ Brings Identity Driven Performance to Horizon Media HorizonOS
The launch of a new marketing operating system is reshaping how agencies and brands approach identity, reach, and performance in a privacy first era. Intent IQ integrates identity driven performance at scale into Horizon Media newly launched HorizonOS, marking a significant development for marketers navigating fragmented and signal constrained environments across the MarTech ecosystem.
Intent IQ announced that its next generation identity solutions are now part of Horizon Media HorizonOS, which the agency describes as the industry’s first marketing operating system built on an open and interoperable ecosystem of best in class technology partners. The integration positions identity as a foundational layer within HorizonOS, enabling advertisers to plan, activate, and measure campaigns with greater accuracy tied directly to business outcomes.
Brandi AI Reveals AI Visibility, GEO and AEO Trends for 2026
The rapid rise of AI powered answers is reshaping how brands are discovered, trusted, and selected, making visibility inside AI systems a defining issue for the MarTech ecosystem. Brandi AI has released its 2026 outlook for Generative Engine Optimization, outlining how AI visibility and Answer Engine Optimization will influence marketing strategy, customer acquisition, and competitive advantage over the next two years.
Brandi AI positions its forecast around the growing reliance on AI generated responses across platforms such as Google, ChatGPT, Gemini, and Perplexity. According to the company, buyers increasingly depend on these systems to understand markets, compare vendors, and make purchase decisions. “Whether it’s Google, ChatGPT, Gemini, or Perplexity, people are increasingly getting AI-generated answers when they try to understand markets, compare options, and decide who to trust,” said Leah Nurik, CEO and co founder of Brandi AI. “Even when a search starts on Google, it now often ends with an AI-curated summary. That shift has quietly changed the rules of visibility, thought leadership, and customer acquisition.”
Criteo Launches Agentic Commerce Recommendation Service for AI Shopping
The rapid evolution of AI shopping assistants is reshaping how consumers discover and purchase products, making commerce grade intelligence a critical requirement for the MarTech ecosystem. Responding to this shift, Criteo has introduced its Agentic Commerce Recommendation Service, a new offering designed to deliver accurate and relevant product recommendations for AI powered shopping experiences.
The Agentic Commerce Recommendation Service is built to support large language model platforms and retailer developed AI chatbots that are increasingly guiding consumer decision making. As these tools scale, Criteo argues that product recommendations must be driven by real shopping behavior rather than relying solely on publicly available product descriptions. The new service builds on the company’s previously outlined agentic commerce vision, bringing transaction ready intelligence directly into AI assisted shopping journeys.
TokTak Launches Video Editing Feature for AI Content Automation
AI driven content creation platforms are racing to give marketers and creators more control without sacrificing speed, a shift that is increasingly important across the MarTech ecosystem. TokTak has announced the launch of a new Video Editing feature designed to enhance its AI powered content automation by allowing users to directly customize short form videos generated by the platform.
TokTak is positioned as a fully automated SNS content creation and distribution platform that works from a single product link or a short text prompt. From that input, the system automatically generates three types of content including short form videos, image based card news, and blog style articles. The content is then distributed to connected social channels such as Instagram, YouTube Shorts, and TikTok, offering creators, marketers, and online sellers a single workflow for content production and publishing.
Optimizely Recognized as Leader in 2026 Gartner Magic Quadrant
Recognition from industry analysts continues to shape buying decisions across the MarTech ecosystem, particularly as brands invest more heavily in personalization and digital experience platforms. In this context, Optimizely has been named a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, marking the second consecutive year the company has received this distinction.
Optimizely, known for its digital experience platform focused on experimentation, personalization, and optimization, said the recognition reflects continued progress in making personalization more scalable and easier to manage for modern teams. The company positions its platform as one that enables marketers, developers, and growth leaders to deliver relevant digital experiences while reducing operational complexity.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
