Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

ServiceNow Acquires Moveworks to Expand AI Across Business

ServiceNow, the AI platform for business transformation, announced it has signed a definitive agreement to acquire Moveworks. The acquisition will combine ServiceNow’s agentic AI and automation strengths with Moveworks’ front‑end AI assistant and enterprise search technology to unlock new experiences for every employee for every corner of the business. Following closing, together with Moveworks, ServiceNow – with thousands of AI agents already deployed – will continue to drive use of its agentic AI ServiceNow Platform to accelerate enterprise adoption and innovation across key growth areas including CRM.

Creatopy Appoints Tammy Nam as CEO to Drive Global Growth

Creatopy, the AI-powered digital ads platform, announced that former Picsart COO & CMO Tammy H. Nam has joined as its new Chief Executive Officer and Board Member. The move caps a year of tremendous growth for the platform and signals the company’s intention to scale its business globally. Already used by brands like AstraZeneca, NASCAR and The Economist, Creatopy enables designers, marketers and CMOs to significantly simplify the production and delivery of digital ads, leading to faster results and better overall ROI.

Esri and Google Maps Platform Partner for 3D Tile Integration

Esri the global leader in location intelligence announced a collaboration with Google Maps Platform. Enabling users to create highly detailed and visually immersive 3D maps and scenes, this collaboration integrates Google’s Photorealistic 3D Tiles into the ArcGIS suite.

“We are excited to collaborate with Google Maps Platform and bring this valuable data to our user community,” said Richard Cooke, Corporate Director of Global Business Development at Esri. “By making Google’s Photorealistic 3D Tiles available for our users, it empowers them to enhance a wide-ranging set of innovative maps and apps with high-quality 3D Tiles that provide global coverage, fresh updates and are high-resolution for solving real-world challenges.”

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VSA Partners Expands Women-Led Leadership Team With 3 Executive Promotions

VSA Partners, a leading strategy and creative agency, announced the promotion of three key executives to bolster its leadership team. YanYan Zhang and Kim Mickenberg have been named partners, while Susan Pfeifer, an existing partner, has been appointed head of operations.

With these promotions, VSA’s seven-member leadership team is now composed of five women, cementing the 40-year-old agency’s ability to build a strong bench from within.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com