Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Adobe, Box Merge AI, Creativity for Biz Tools

Box, Inc. the leading Intelligent Content Management platform and Adobe announced a partnership that will redefine how digital media is managed, created and shared in the enterprise. Adobe Express will be generally available as the default image editor in Box, empowering every Box user to easily create more engaging content without leaving Box’s secure platform. Adobe Express brings the best of Adobe’s industry-leading creative tools into an app everyone can use. Features in Adobe Express powered by Adobe Firefly generative AI are designed to be safe for business so enterprises can deploy them broadly – with confidence.

GroupBy Boosts eCommerce with adCAPTCHA Tech

GroupBy Inc., a SaaS-based eCommerce search and product discovery leader, announced a strategic partnership with adCAPTCHA, a cutting-edge security verification platform. This collaboration aims to elevate digital customer experiences by combining robust security measures with highly personalized product discovery shopping experiences.

WebMD Ignite: Smarter Ad Targeting Tech

WebMD Ignite, a leading full-service growth partner for organizations in the healthcare industry, announced Ignite Programmatic, a suite of advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers. Ignite Programmatic harnesses vast proprietary intent data, including healthcare content engagement insights from some of the most visited health-related websites, alongside a set of tools to reach audiences with precision throughout their healthcare journey, driving higher engagement, improved outcomes and maximum ROI.

Wix AI Boosts Online Customer Engagement Tool

Wix.com Ltd. the leading SaaS website builder platform globally¹, announced the launch of the AI Site-Chat – designed to serve as a virtual agent for customers. With the AI Site-Chat, businesses can connect with visitors 24/7, answer their questions, and provide relevant information in real time, even when business owners are unavailable. By enhancing availability and engagement on their websites, the feature empowers businesses to meet the needs of their customers around the clock, ultimately improving the customer experience and driving potential sales.

InMarket Shows Auto Ad Impact & Sales Lift

InMarket, a leader in real-time marketing and measurement, has announced the launch of its Lift Conversion Index (LCI) for the automotive industry. LCI for the automotive industry (LCI for Auto) is a closed-loop attribution platform that provides incremental sales and visit lift metrics, empowering automotive brands and dealers to measure and understand the real-world outcomes of their advertising including vehicle purchases and incremental return on ad spend (iROAS).

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com