Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Everseen Teams Up with Google Cloud to Revolutionize Retail
Ahead of NRF 2025, the retail industry’s largest event, Everseen announced it is partnering with Google Cloud to help retailers transform physical store operations. By using Everseen’s Vision AI platform with Google Distributed Cloud and the Vertex AI Platform, retailers can now process vast amounts of visual data directly in stores, providing instant alerts and real-time insights.
Treasure Data Unveils CDP Trade-Up Program for Migrations
Treasure Data introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure Data CDP in as little as one month. The program includes incentives to ease the cost of switching to Treasure Data and a proven Migrator Toolkit to fast-track migrations.
HPE Aruba Boosts Security, AI for Retail IoT & Edge Data
Hewlett Packard Enterprise announced new capabilities to help retail customers improve customer experiences and operational efficiency with connectivity and high-performance edge computing required to modernize retail environments. “HPE’s networking solutions bring real-time IoT data processing and AI inferencing closer to the source of data generation to fuel omnichannel shopping strategies that increase revenue.”
Oracle Boosts Retail with Powerful New POS System
Enabling retailers to energize their operations and in-store engagement, Oracle unveiled the latest version of Xstore Point of Service. The cloud application has been redesigned on a new architecture and features an intuitive user interface and workflows that fuel efficiency and support connected retail journeys for retailers of all sizes. With it, associates can carry out day-to-day transactions and activities with ease with new dashboards that quickly surface customers past purchase history and worklists to guide next-step actions such as preparing ‘Buy Online, Pick Up In Store’ (BOPIS) orders.
commercetools Unveils InStore: Unified Commerce Redefined
commercetools, a global commerce company and the market leader in composable commerce, announced commercetools InStore — a new application that brings commercetools Composable Commerce’s capabilities into physical stores, unifying operations and breaking down channel silos. With this addition, commercetools now lets enterprise retailers deliver seamless, consistent shopping experiences across all channels: online, offline, and everything in between, all powered by a single, flexible platform.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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