Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Everseen Unveils Everact, the Agentic AI Platform for Conversational Retail Intelligence
Everseen, a global leader in Vision AI solutions for the retail industry, announced Everact, a next-generation retail AI prototype that changes how retailers engage with their store data. Moving beyond traditional dashboards, Everact uses agentic AI to provide a conversational intelligence layer that delivers precise insights and recommended actions simply by asking natural-language questions.
Unveiled at NRF 2026: Retail’s Big Show, Everact represents the company’s forward-looking vision for connected store intelligence. Everseen’s mature solutions—Evercheck for checkout loss prevention and Evershelf for loss prevention at the shelf—already monitor more than 140,000 checkouts, capture over 15 million customer interactions daily, and process 6 petabytes of video each day. Everact builds on this foundation. Instead of leaving retailers with a mass of hard-to-navigate video, it provides a microscopic view into the specific questions they need answered.
Bloomreach Announces Loomi Connect, Bringing Brands Search Intelligence to the OpenAI Marketplace
Bloomreach, the AI company for personalization, announced Loomi Connect, making the company’s product discovery technology available through the Model Context Protocol (MCP). Loomi Connect brings a brand’s ecommerce search intelligence directly into ChatGPT and other conversational AI platforms. As a result, the same algorithms and data points that drive conversions on a retailer’s site can now power how products appear in AI conversations — ensuring consistency, control, and relevance wherever customers shop.
According to a Bloomreach survey* of more than 1,000 U.S. consumers, nearly 50% of consumers shop with ChatGPT several times a week or more, and if forced to choose, 41% would choose it over shopping directly on an ecommerce site. As businesses seek to meet customers where they are, Bloomreach is offering a new solution that will allow them to bring years of refined on-site search intelligence directly into conversational channels.
Highspot Launches New Agentic AI To Help Sales Teams Execute With Precision and Win More Deals
Highspot, the only agentic platform for go-to-market (GTM) performance, announced its Winter Product Launch 2026, introducing new agentic AI capabilities designed to help revenue teams improve deal execution, increase deal velocity, and win more consistently.
What’s New in the Winter Launch ‘26
Highspot’s Winter Launch introduces Deal Intelligence, powered by Deal Agent, which analyzes CRM data, buyer engagement, and meeting insights to deliver a real-time, unified view of every active deal. Using this context, Deal Agent recommends data-backed next steps so sellers know exactly how to advance each opportunity.
Treasure Data Launches Marketing Super Agent
Treasure Data launched Marketing Super Agent, a category-defining AI marketer built directly into Treasure Data’s AI Marketing Cloud. Unlike the wave of AI copilots that generate isolated content, Marketing Super Agent delivers a fully orchestrated, multi-agent marketing system that handles identity-informed audience intelligence, strategy, creative, activation, and real-time optimization in one governed enterprise workspace.
Part of Treasure Data AI Marketing Cloud, Marketing Super Agent is designed with a forward-compatible architecture that aligns with Treasure Data Intelligent CDP, supporting future advancements in data-informed orchestration without requiring changes in future to how customers use the product.
Jumpmind CX Connect Modernizes Retail Checkout
Jumpmind, a leader in innovative retail solutions, announced an industry-first – the addition of integrated payments within a customer-facing interactive display at the Point of Service (POS), enabling shoppers to be fully engaged and empowered throughout the checkout process – the “last-mile” of the customer journey.
CX Connect combines the power of digital marketing and payments to dramatically reimagine checkout to be a meaningful and personalized touchpoint, up leveling the shopping experience while streamlining payments and driving incremental sales.
The interactive display delivers personalized content, offers, and experiences for customers to engage with via a touch screen, while store associates scan items for purchase. Shoppers can self-identify and/or sign up for loyalty programs, receive personalized offers, see recommended products and choose to donate to charity campaigns. CX Connect removes friction from the private-label credit card application process, repeat delivery orders, and warranty sign ups.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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