Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data
Semrush, the leading online visibility management SaaS platform, announces the launch of its official app in ChatGPT. This integration enables marketers, SEO teams, and marketing analysts using Semrush to access live Semrush data and intelligence directly within ChatGPT, streamlining daily tasks without requiring users to switch between applications.
“Marketers win with data and speed – they must quickly sift through large data to draw relevant insights and determine their next move. The Semrush app in ChatGPT enables them to operate intelligently and efficiently, all within the ChatGPT interface,” said Vitalii Obischenko, Chief Product Officer at Semrush. “With the App, Semrush users can access enterprise-grade intelligence through a simple prompt. It’s a major step toward making AI Optimization, SEO, and competitive intelligence faster, clearer, and fully integrated into everyday workflows.”
Predis.ai Announces 3-Step Framework to Beat Ad Fatigue in 2026
Predis.ai released its 3-step “Creative Velocity” framework to help digital advertisers combat ad fatigue, which now hits campaigns within 48 hours. The framework outlines actionable AI-driven strategies that enable brands to maintain creative velocity, optimize campaign performance, and reduce operational costs in 2026.
The “Performance Plateau” has become the new normal for digital advertisers. Industry data confirms a dramatic shift in the shelf-life of social creative: while a hero asset once lasted weeks, feed algorithms on platforms like Meta and TikTok now burn through creative inventory in just 48 to 72 hours.
In this landscape, the bottleneck isn’t budget, it’s creative velocity. Brands cannot hire their way out of an algorithmic deficit; they must automate their way out. AI ad generators like Predis.ai automate the grunt work of design, allowing marketers to generate dozens of on-brand variations from a single product image or asset in seconds.
Conductor Launches ChatGPT App for Enterprise AI Search Intelligence
As AI driven discovery reshapes how brands are evaluated online, enterprise marketers are seeking clearer insight into how their content and reputation appear inside generative answers. Conductor has announced the launch of its official app in ChatGPT, bringing AI search intelligence directly into AI powered workflows and marking an important step for the MarTech ecosystem as search behavior continues to evolve.
Conductor, which positions itself as an end to end enterprise platform for the AI search era, said the new app gives organizations a direct and authoritative way to understand how their brand is represented, cited, and interpreted in AI generated responses. Built on Conductor’s newly developed Model Context Protocol server, the app delivers real time AI search intelligence inside ChatGPT, where many users now begin research and decision making.
Pipedrive Launches ChatGPT App to Bring CRM Insights Into AI Workflows
As AI becomes embedded in daily sales operations, CRM platforms are moving closer to where teams already work and think. Pipedrive has announced the availability of a new ChatGPT app integration, enabling customers to access and interact with their CRM data directly within ChatGPT. The launch reflects a broader MarTech shift toward embedding actionable intelligence inside AI powered workflows rather than forcing users to switch between systems.
Pipedrive, known for its CRM designed for small businesses, said the integration allows sales professionals to query live CRM data, summarize lead activity, analyze pipeline trends, and generate sales content such as lead summaries or email drafts in seconds. By connecting Pipedrive with ChatGPT, the company aims to reduce administrative friction and help sales teams focus more time on conversations that move deals forward.
iHeartMedia and Viant Partner to Scale Addressable Audio Advertising
As marketers continue shifting budgets toward channels that combine reach with precision, addressable audio advertising is emerging as a powerful opportunity across the MarTech ecosystem. Viant Technology Inc. and iHeartMedia have announced a strategic partnership designed to bring greater addressability, measurement, and programmatic scale to audio advertising across podcasts, streaming audio, and broadcast radio.
Viant, a technology company focused on connected TV and AI powered programmatic advertising, said the integration enables advertisers to access iHeartMedia’s extensive audio inventory programmatically through its platform. iHeartMedia is the largest audio company in the United States and the leading podcast publisher globally, according to Podtrac. The partnership aims to help brands activate addressable audio advertising campaigns with more precision and transparency across one of the fastest growing media channels.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
